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HelloFresh // meal kit delivery
Marketing, Full Time    London    Posted: Wednesday, February 19, 2020
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About HelloFresh

HelloFresh is on a mission to transform the way the world thinks about home cooking. Forget the hassle of supermarkets, or the tiresome process of planning your weekly meals - we deliver to your door all the ingredients, instructions & inspiration needed to make delicious meals at home, from scratch.

Not only have we been named Europes fastest-growing start-up in the past, but at just 8 years in, were the industry leader. Along the way, weve delivered hundreds of millions of meals to millions of households worldwide & are passionate about disrupting one of the last industries to go online - food & grocery.

So, if youre keen to join a dynamic & energetic team, look no further!

About this job:

The Growth Marketing Lead will be responsible for supporting the Online Marketing team to discover new opportunities to grow our Partnership channel & Influencer programme. They will be managing relationships with affiliated brands & well known social media influencers & their agencies, alongside maintaining the day to day running of the channel to make sure that campaigns are set up correctly & results tracked & analyzed. This role will directly impact the ambitious growth targets of the UK business & also help build our brand to continue to be the biggest global meal kit company.

What you will be doing:

  • Reporting into the Growth Marketing Manager you will support them in delivering campaigns across all channels, including (but not limited to) Online Partnerships & Influencers
  • Responsible for lead generation & outreach to new partners & influencers, ensuring monthly KPIs are consistently met
  • Identify new opportunities to scale, innovate & optimise growth channels, applying a test & learn approach to all initiatives to support growth targets
  • Manage day-to-day execution of partnership & influencer campaigns, including end to end campaign management from setup to analysis
  • Nurture strong relationships with partners, influencers & external agencies, understanding their needs, expectations, & requirements to meet tight deadlines
  • Track & analyse all campaigns against performance metrics to update internal & external stakeholders

Who you are:

  • Degree qualified from a top university.
  • You can demonstrate executing work in a business environment.
  • A people-person & natural team player with excellent communications skills.
  • Confident presenting & communicating to stakeholders from all levels.
  • Super organised & detailed-orientated with the skills to manage multiple projects at one time.
  • A self-starter who gets stuff done! with a drive to excel in an autonomous environment
  • Naturally analytical who enjoys getting into the numbers.
  • Able to act fast & learn quickly.
  • Ambitious & persistent, you love a challenge & deliver work to a high standard.
  • Confident making decisions (backed up with data wherever possible).
  • Willing to get your hands dirty yet able to see the big picture.
  • Proficient with Google Docs, Sheets & Drive.
  • Optimistic, driven, conscientious & resilient, with a great sense of humour.
  • Commercially driven & comfortable with negotiation
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