Noom is on a mission to help people live better, longer. Were a consumer-led digital health company, connecting people to content, coaching, community, & clinicians, to build lasting habits & live healthier lives. Were a high-growth organization powered by science, technology, & world-class talent. When you join Noom, on any team, youll see the impact of your work on the world.

Our Marketing Team
The Brand team defines how Noom shows up in culture & in the lives of millions of members. We steward our masterbrand, evolve our positioning as our product portfolio grows, & ensure our voice is distinctive, trusted, & rooted in behavioral science. As Noom expands across whole-person healthincluding weight, GLP-1 support, longevity, & beyondour Brand team ensures we build long-term equity while driving meaningful business impact. We partner closely with Growth, Product, Creative, Media, & Executive Leadership to translate strategy into culturally resonant storytelling.

About the Role
As we continue to grow, were seeking a Director of Brand to define & evolve Nooms long-term brand architecture, positioning, & integrated expression across all consumer touchpoints. 

You will serve as the strategic steward of Nooms brandgrounding decisions in consumer insight, translating business objectives into compelling narratives, & ensuring consistency across the full customer journey. From brand health & research to 360 campaigns & celebrity partnerships, you will drive the strategy that builds durable brand equity & measurable business impact.

You Will

• Own Nooms brand strategy & long-term roadmap, leveraging brand health tracking, consumer research (including CEPs & psychographics), & market insights to define positioning, messaging priorities, & narrative evolution.
• Lead the development & stewardship of Nooms masterbrand & portfolio architecture, ensuring clarity, differentiation, & consistency across product lines & touchpoints.
• Translate high-level strategy into inspiring creative briefs & integrated 360 campaigns, overseeing agency partnerships, major ATL initiatives, & end-to-end production.
• Deliver executive-level storytelling & quarterly brand updates that clearly articulate performance, opportunities, & strategic direction.
• Define & guide celebrity, ambassador, influencer, & strategic partnership frameworks to ensure cultural relevance & authentic brand expression.
• Partner cross-functionally with Growth, Product Marketing, Media, & Creative to align brand, media, & performance strategies for maximum impact, while managing brand & production budgets responsibly.
  
  

About You
If youre interested in shaping the future of health by building a culturally resonant, insight-driven brand that influences millions, this role may be for you!

You Have

• 10+ years of experience in brand strategy or brand marketing, including director-level ownership within a high-growth, consumer-facing or digital-first organization.
• Deep expertise in brand architecture, positioning, & research-driven strategy, with the ability to translate insights into clear, actionable brand direction.
• A strong track record of leading integrated brand campaigns & managing creative agency partners to deliver high-impact, upper-funnel work.
• Experience overseeing large-scale creative production & managing brand & talent budgets.
• Executive presence & exceptional communication skills, with experience presenting strategy & performance to senior leadership.
• Proven ability to influence & align cross-functional stakeholders without direct people management responsibility.
• A sharp strategic mindset paired with strong creative instinct & cultural fluency.
  
  

What Makes This Job Amazing

• Shape the identity & long-term trajectory of a mission-driven brand transforming whole-person health.
• Lead culture-shaping campaigns & partnerships that influence millions of consumers.
• Work at the highest levels of brand strategy while remaining closely connected to creative execution.
• Drive measurable business impact through storytelling, insight, & integrated thinking.
  
  

Compensation Package

• The US base salary range for this full-time position is $170,000-$200,000.
• This range reflects the minimum & maximum salary target for the position for US-based candidates, at the time of posting. The actual salary offer is based on factors including relevant experience & training, assessment of functional skills & behavioral competencies, & location, among others.
• Other elements of Nooms Compensation Package
• Noom offers a comprehensive & generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays & paid leave, & various wellness programs, etc.
  
  

Location

• This position is a hybrid role, with 2 days per week on-site required in our New York City office.
  
  

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change & psychology, to help people build lasting habits & live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, & more, we serve millions through health plans, employers, & direct-to-consumer offerings. As a trailblazer in the world of health & wellness, Noom makes healthy living easy, fun, & deeply rewarding.

Were more than a health tech companywere a movement. This belief extends to our culture: we empower our people to think big, act boldly, & take pride in their contributions to shaping the future of health. With a strong remote culture, as well as offices in NYC & Princeton, weve been named one of the Best Places to Work by, Fortune, Glassdoor, & Quartzincluding honors for technology & diversity.

Join us in shaping the future of health. Whether you're remote or in-office, youll be part of a passionate, mission-driven team working to make the world a healthier placeone habit at a time.

Noom is proud to be an Equal Opportunity Employer, & all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity & reasonable accommodation for individuals with disabilities.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Please ignore any messaging or communication from other domains (e.g. @noom.team). Noom will never ask you for personal payment, require you to purchase equipment, conduct an interview process or messaging exchange via Microsoft Teams, or extend a job offer without the completion of a multi-step interview process featuring a combination of phone, Zoom, & in-person interviews, as well as references. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to apply directly through our website.