As a Senior Associate, Influencer Marketing, you will be responsible for supporting the growth of the Influencer Marketing channel for four brands, concentrating on performance-based influencer & affiliate marketing. You will be responsible for planning, executing, & optimizing the performance of multiple Influencer channels & social platforms. You will write source & vet influencer & affiliate partners, negotiate contracts, provide insights & analyze data to drive results. You will be responsible for achieving company goals while managing budgets to maintain efficiency. 

Additionally, you will work very closely with different teams, including growth, brand, data, & creative. Its an exciting role allowing you to develop as a future influencer marketing leader & build one of the biggest food-tech brands in the world.

You will

• Drive customer acquisition & consumer growth of our emerging brands influencer marketing channels
• Build a world-class affiliate creator program at scale, focusing on new creator partners & driving revenue growth
• Build an innovative, performance-driven affiliate program on a CPA model from the ground up
• Strategically manage & grow our affiliate network, ensuring they are equipped with the tools & resources they need for success
• Architect & implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid & sustainable growth.
• Conduct research to source, vet, & analyze influencers & affiliates for collaborations across our portfolio of brands 
• Manage inbound & outbound influencer communication/requests, product delivery organization & influencer payment
• Create campaign analyses looking at correlations between KPIs & test variables, including ER, CR, CAC, etc. across multiple campaigns
• Develop  a robust & well-organized database of talent with continual outreach for affiliate, micro-mid tier & macro creators across platforms
• Work with internal analytics resources to further enhance reporting & insights within & across campaigns
• Manage discount code creation process & the tracking of VIP Box orders
• Research & stay on top of emerging influencer platforms & trends
• Research influencer landscape to inform new influencer campaign strategies
• Work cross-functionally across the organization as needed on a project by project basis

You are 

• Organized organizational skills, project management skills & ability to prioritize 
• Data-oriented adept at leveraging analytics to drive informed decision-making & optimize performance.
• Efficient in prioritization - effectively weigh tasks & responsibilities to meet deadlines & achieve organizational objectives.
• Creative Challenge conventional methods & open to new ideas
• A critical thinkerUse logic & reasoning to identify the strengths & weaknesses of alternative solutions, conclusions or approaches to problems
• Enterprising Seek to take up & start new projects. Able to achieve work with risk of failure
• Driven for Results Push projects to completion with a sense of urgency
• Communication expert with strong oral & written skills with a learning never stops mindset

You have

• 2-4 years of professional experience in influencer marketing or business development
• Built or participated in growing influencer marketing via direct creator booking 
• Fluency in Excel (Microsoft Office) & proficiency in Google platforms, Tableau, third party analytics platforms & media attribution technology/methodologies is preferred
• Intellectually curious with strong analytical skills
• Strategic & critical thinking you get the smaller & the bigger picture
• Understand key business KPIs for subscription e-commerce (CAC, CLV, CR, etc.)
• Excited to work in a fast-paced environment with constant change
• Excellent communication skills with a sharp attention to detail & organization

Youll get 

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.