Who we are

DoubleVerify is the leader in digital performance solutions, improving the impression quality & audience impact of digital advertising. Built on best practices, DoubleVerify solutions create value for media buyers & sellers by bringing transparency & accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery & audience quality across campaigns to drive performance. Since 2008, DoubleVerify has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

Role Overview: We are seeking a bright, experienced product & portfolio marketer who can both excel strategically & roll up their sleeves to craft differentiated, exciting stories about DoubleVerify across its entire product suite, for the prospects & customers around the globe. DV operates in an exceptionally complex & dynamic market. You will help us successfully navigate the environment by building a thorough competitor program that informs the roadmap, sales strategies, positioning, & enablement programs. To further elevate the DV portfolio narrative & drive differentiation in the market, you will raise awareness of DVs technology & AI, working closely with our R&D teams. 

Key Responsibilities:

• Competitive analysis & strategy: Build & own a comprehensive Competitor program at DV for existing & new developments
• Market insight: Gain thorough understanding of the dynamics of the market landscape to help position DV portfolio as a leader across the market categories that we expand into
• Customer Insight: Obsessed with customer, align the the DV story with existing & new customer needs, navigating complex marketing worlds of the largest brands & agencies
• Storytelling: Be a talented storyteller. Drive creation of compelling narratives that showcase the unique differentiation that DV offers across their products
• Technology & AI: Be a passionate advocate for the tech stack that DV leverages to drive maximum performance & value to its clients; convert complex technologies & concepts into elegant stories, reflected in internal & external assets, customer communication, training & enablement programs
• Marketing Assets: enhance the content library with the engaging portfolio content effective across the sales cycle
• Performance Metrics: Establish & track key performance indicators (KPIs) to measure the success of product marketing initiatives. Use data-driven insights to optimize & improve.
• Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, Data Science, to ensure alignment & effective execution of GTM plans. Inspire the teams around GTM goals. 

Qualifications:

• Experience: 8+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market
• Background: Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem
• Technical Acumen: Strong technical foundation with the ability to understand & articulate complex product concepts in a complex ecosystem, elegantly 
• Can-do attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it
• Leadership & Influence: Demonstrated ability to inspire & organize cross-functional teams with competing priorities
• Communication Skills: Excellent storytelling abilities, including written & verbal communication in every form that a product marketer touches

The successful candidates starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, & balancing internal equity relative to peers at DV.

The estimated salary range for this role based on the qualifications set forth in the job description is between $127,000 - 239,000. This role will also be eligible for bonus/commission (as applicable), equity, & benefits.

The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, & recognize that the person we hire may be more or less experienced than this job description as posted.