We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective & experiences, so we can collectively revolutionize travel & together find the good out there.

What we do in traffic acquisition: 

We are a world class performance marketing team that focuses on managing large scale marketing campaigns across all areas of travel. Paid Social is a crucial channel in our portfolio, & is ripe for disruption & tremendous growth, especially as we scale our B2B efforts. We experiment, scale, & optimize world-wide initiatives, working closely with analytics, product, engineering, & design.

What youll do:

This person will report into the Marketing Manager overseeing Paid Social, Display, & Video channels. This involves the creation & day-to-day account management of B2B marketing campaigns, the improvement of those campaigns through audience & creative optimization, & reporting results to key stakeholders across multiple teams. The role will also have a specific focus on lead generation in support of growing our self-serve platform for hotel & restaurant owners, Tripadvisor for Business, as well as establishing Tripadvisor as a thought leader in the travel industry.

The key areas of responsibility include:

• Create & operate global paid social campaigns: creative coordination, audience definition, bid monitoring, day-to-day optimizations. 

• Run data analysis & identify opportunities for optimizing at various stages of the funnel (CTR, CVR, ROAS). Drive testing strategies.

• Work closely with the design team to develop & optimize new creatives on an ongoing basis.

• Build strong relationships with partners & continuously grow relationships & identify ways to generate growth for the business.

• Set performance goals for each partner initiative & work towards meeting these goals.

• Identify a campaign plan for top partners, focusing efforts on the items that will yield the greatest return on investment while at scale.

• Collaborate with internal functional teams to maximize channel performance (this includes product, design, engineering & analytics).

• Provide updates on campaign performance to the Director of Performance Marketing & wider traffic acquisition team.

• Forecast quarterly & track partner pacing on a weekly basis.

What are we looking for? 

Were looking for someone whos analytical, proactive, strategic, not afraid to speak up, & whos ready to take the lead on our paid social efforts for our growing businesses.

Marketing Requirements:

• A minimum of 4 years experience with advertising on social platforms especially LinkedIn & Meta.

• Experience in lead generation campaigns supporting large scale sales efforts across SMBs & enterprise level accounts.

• Experience working with various, cross-functional, internal & external groups to deliver meaningful results on time & on budget with limited direction.

• Able to reprioritize projects to meet business demands & changing marketing focuses.

• Strong knowledge of & affinity for emerging trends in social media, tracking & performance marketing.

Organizational & Time Management Requirements:

• Highly organized with proven ability to manage multiple projects at a given time.

• Strong data analytics experience.

• Proven track record of obtaining results from resources that are not directly on the team.

• Ability to meet deadlines, prioritize & perform a wide variety of tasks over the course of the workday.

• Proven success in a fast-paced, entrepreneurial environment with a hands-on, roll-up-the-sleeves approach.

• Proven analytical & strategic thinking skills.

• High self-motivation with a sense of urgency, strong project management skills.

• Strong proficiency in Excel.

• Experience with Display & CTV preferred but not required.

• Bachelors degree required.

The salary range for this role is $85,000 to $125,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employees pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, & business or organizational needs. This compensation range may also be modified in the future.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request . Please include the job requisition number in your message.

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