Growth Manager, Offline Media (Good Chop)

Come see whats cookin!

At HelloFresh Group, we want to revolutionize the way we eat. We have offices all over the world & we deliver delicious meals to millions of people.  As part of the Group, Good Chop is passionate about delivering high-quality, locally-sourced meats & seafood directly to our customers' doors. We're looking for a Growth Manager, Offline Media to report into Senior Growth Manager & drive the offline marketing function with full ownership across Direct Mail, Gift Card & Flyers channels for all audiences. Success in this role hinges on your ability to own projects end-to-end, apply critical thinking, & adapt swiftly to the dynamic subscription landscape. You will be immersed in a fast-paced & high-performing environment from day one.

You will

• Define the strategy, manage, & efficiently scale new customer acquisition for Good Chop through offline marketing, including but not limited to: direct mail, gift card & flyers campaigns.
• Develop & execute marketing campaigns from concept to completion: including segmentation, testing roadmap, creative development, QA, production, & analysis. 
• Strategically allocate spend across various offline campaigns to ensure maximum impact within budgetary constraints, while continuously seeking opportunities for cost-saving measures. 
• Manage relationships with external vendors, including printers, mail houses, data providers & agencies to ensure timely & cost-effective execution of campaigns. 
• Utilize data-driven insights to continuously optimize campaign performance & drive improvements in response rates, conversion rates, & ROI. 
• Oversee the development & maintenance of the offline marketing calendar, ensuring timely execution & coordination with other marketing channels
• Design, execute, & analyze a robust A/B testing agenda, playing a central role in identifying new growth opportunities through a rigorous, data-driven, & agile approach.
• Own campaign performance reporting & analysis, provide actionable insights, highlighting key trends, & identifying strategic opportunities
• Act as a cross-functional leader, collaborating with product, marketing, & data teams to integrate new features, leverage insights from other channels, & incorporate seasonality into informed tactics

You are...

• A seasoned marketing professional with a deep passion for offline channels.
• A highly pragmatic, inquisitive, geared to action individual
• A natural collaborator
• Highly creative, with a proven ability to conceptualize & bring to life new themes & concepts
• Data-native, an expert in A/B tests
• A strategic thinker, able to break down big initiatives into smaller milestones & work methodologically to reach your goals

At a minimum, you have...

• BA/BS in Marketing, Business, Management, or a related field with a strong academic record.
• 5+ years of marketing experience with at least 1 year in the subscription space, with a significant focus on offline marketing channels like Direct Mail, Print Advertising, or In-Box Inserts.
• Proven track record managing Direct Mail campaigns from concept to execution, at scale.
• Solid experience with Gift Card & Flyer/Insert programs, including design, fulfillment, & tracking.
• Exceptional quantitative & analytical skills. 
• Expertise in managing & optimizing complex audience segmentation strategies & full lifecycle experiences.
• Experience in advanced data analysis, leveraging historical performance to inform & execute complex offline marketing projects.
• A track record of successfully bringing creative ideas to fruition & developing unique & effective themes for ongoing marketing campaigns.
• Superior time management, organizational, & project management skills.
• Basic proficiency in SQL. Experience with Tableau, Adobe suite, or Google Analytics is an advantage.
• Passion for creative production. Experience with Photoshop, Sketch, Figma or any other photo editing software is a plus.

Youll get

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave & PTO policy
• Flexible health plans effective first day of employment
• 50/50 hybrid setup (in-office/remote)
• Significant discounts on your subscriptions to brands of HelloFresh Group
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.