We are looking for a world-class, strategically minded, results focused individual who sets the agenda at all levels & brings a track record of success across brand activations, offline, online & partnerships. As the Director Media Planning, Strategy & Portfolio Planning you will oversee the media strategy & planning for all brands with an omni-channel focus owning a substantial budget to orchestrate repeatable & scalable results across all ATL channels (digital & linear TV, Video, OOH, Print, Radio, Podcasts) & work closely with the online marketing teams to optimize our integrated marketing mix further. Reporting to our CMO you will spearhead both strategy & execution to optimize a large marketing budget against defined ROI/ROAS & Brand goals. 

Our ideal candidate will have a strong track record in planning ATL portfolios, media planning & buying. They will have a track record in building & managing high performing teams & accelerate in a matrix environment managing teams & internal stakeholder relationships being based in different locations across North America. The ideal candidate has in-depth understanding of the measurement of ATL on key brand metrics (e.g. TOMA, consideration, purchase intent & selected image dimensions) & ROI/ROAS. They are experienced in working with Analytics & Data Science Teams to improve our ROI/ROAS measurement in the ATL space (MMM, set top box measurement, etc). This is a high performance/high impact senior leadership role.

You will

• Be a thought leader & expert in Media Planning & Media Buying
• Build our future ATL Media Strategy across our portfolio of brands for North America
• Write portfolio plans on how our media & campaign strategy can be executed best across ATL channels to achieve the maximum impact on brand metrics & ROI/ROAS
• Build, lead, & develop a team of highly-capable media buyers & planners, while contributing to our authentic, inclusive, & performance-driven culture
• Utilize data-driven methodology, analysis, & measurement to improve effectiveness & efficiency of our performance channels
• Bring our measurement capability of ATL advertising to the next level by adopting the media strategy to improve measurement in partnership with our Analytics & Data Science teams
• Lead & guide translation of brand goals to the brand strategy & activation teams, & media partners
• Own campaign management & reporting, including in-depth analytics of LTV, CPA, ROI, & incrementality

You are

• Innovative & Solutions oriented - developing new ways of approaching complex problems, & proactively seeking input from peers & leaders in problem solving
• Able to cultivate high-performing teams & exhibit a willingness to immerse oneself in intricate details without hesitation
• Able to collaborate across multiple teams, working in fast-paced & matrixed organization
• Proactive & find enjoyment in generating fresh ideas, while also possessing the capability to articulate the rationale behind them
  
• Eager to test, learn & innovate in the ATL space

You have

• A Bachelors degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
• Strong analytical skills - able to use data to optimize day-to-day performance & run split testing campaigns
• Strong written & verbal communication skills
• The ability to write concise, clear & data driven strategies in a narrative format (no slides)
• 15+ years of experience directly managing marketing campaigns at $100M+ annual budget level
• Experience on the media agency side plus at least 2 years of experience on the client side in an ecommerce environment
• A strong understanding of advertising, targeting & marketing technology in the ATL space
• A deep understanding of testing approaches (e.g. geo/match market tests in the TV space)
• Experience with analytical models such as an MMM & understand the limitations of them, possessing the ability to help our data science team improve these models further in the ATL space

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.