The Senior Manager of Product Marketing will be responsible for developing & executing product marketing strategy at Green Chef, the #1 Meal Kit for Clean Eating, with the goal of driving topline growth. This includes identifying target audience segments & customer insights, leading go-to-market strategies for new product launches, developing marketing claims & messaging, optimizing brand, product positioning & value propositions.  

Working cross-functionally with Marketing, Product Strategy, Tech, Brand Creative, Pricing & Tech teams, this role will ensure alignment across the customer journey. The Senior Manager will focus on both product marketing campaigns for customer acquisition & strategies to drive long-term retention. The role will report to the Marketing Director.

You will

• Be the voice of the customergather & synthesize insights to shape product marketing strategy & influence both product & marketing roadmaps.
• Lead product marketing strategy for new & existing products, owning audience segmentation, positioning, messaging / claims, campaign briefing & execution to drive acquisition & retention.
• Collaborate with Tech & CRO to optimize the sign up funnel & landing pages through A/B testing
• Ensure a seamless customer experience by aligning communications across all touchpoints.
• Bring together & analyze cross-functional performance data for each product marketing campaign to assess impact & improve future launches.
• Track key metrics & deliver actionable insights to continuously optimize performance.

You are

• Customer-Obsessed: You deeply understand customer needs & turn insights into impactful marketing strategies that drive satisfaction & growth.
• Collaborative: You thrive in a cross-functional environment, cultivating collaborative partnerships at all levels & departments to drive alignment & execution.
• Strategic & Insightful: You develop high-level strategies, guide execution, & solve complex problems with clear logic & contingency planning.
• Analytical: You use data to drive decisionstracking metrics like CAC, CVR, CLV, & retention to continuously improve campaign performance. 
• Results-oriented: You focus on outcomes & are committed to driving meaningful improvements in both acquisition & retention
• Adaptable: You thrive in fast-paced environments & stay flexible in the face of changing priorities, consistently delivering under pressure. 
• Creative Problem-Solver: You are resourceful, think outside the box & turn challenges into opportunities & inspiring others to do the same

At a minimum, you have

• 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models
• A deep understanding of customer behavior, market trends, & competitive landscapes to create successful strategies that drive growth through product marketing
• Comfort with setting appropriate KPIs, collecting & analyzing cross-functional performance data, & using insights to drive action
• Experience conducting scrappy qualitative & quantitative consumer research & turning insights into product ideas & marketing campaigns
• Experience with a variety of marketing channels
• Experience collaborating with & influencing cross-functional teams across different offices
• Excellent project management skillset
• Excellent communication & presentation skills
• BA/BS or equivalent degree

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.