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EVENT DETAILS

Digital Health Coalition Spring 2014 Summit 1:00pm to 5:00pm - February 10, 2014
at the <A HREF="http://www.iirusa.com/epharmasummit/welcome.xml">ePharma Summit 2014</A> New York Marriott Marquis 1535 Broadway New York, NY 10036 (<A HREF="http://www.iirusa.com/epharmasummit/pricing-venue.xml#venue">venue details</A>) 
Introducing DHC Spring Summit Leadership:
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Lucy Rose Industry Expert Former Director of DDMAC, FDA (<A HREF="http://www.lucyroseandassociates.com/#!about2/c4nz" TARGET="_blank">full bio</A>)
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<TD STYLE="text-align: center;" VALIGN="top">Marc Monseau Consultant Formerly of Johnson and Johnson Board of Directors, DHC (<A HREF="http://digitalhealthcoalition.org/about-us/board-of-directors/" TARGET="_blank">full bio</A>)</TD>
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Preeti Pinto Regulatory and Compliance Expert Formerly Exec. Director of AstraZeneca (<A HREF="http://preetipinto.com/?page_id=2" TARGET="_blank">full bio</A>)
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<TD STYLE="text-align: center;" VALIGN="top">Ilyssa Levins Founder, Center for Communication Compliance (<A HREF="https://www.communicationcompliance.com/go/Static/advisors" TARGET="_blank">full bio</A>)</TD>
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About the DHC 2014 Spring Summit:
Are you ready for brand planning 2014? Are you wondering how your peers and colleagues are reacting to the recent FDA guidance specific to social media and digital? Don't miss the DHC 2014 Spring Summit.Topics include a discussion of how (and why) to build the business case for digital innovation, an update on how, why and where regulatory is fostering innovation today, as well as an interactive workshop including a discussion of the recent FDA guidance.The DHC will also reveal plans for the new DHC Thought Leader Forum (launching in February). During the meeting - and throughout February - the DHC will be gathering feedback from the membership as we organize a formal response to the call for comments. Don't miss the engaging and though provoking discussion as we continue to collectively move the industry - and the conversation - forward.
<DIV STYLE="font-family: Calibri, sans-serif; font-size: 14px; orphans: 2; text-align: center; widows: 2;">DHC Spring Summit At a Glance:</DIV>
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<LI STYLE="font-family: Calibri, sans-serif; font-size: 14px;">Best Practices for MLR in a Digital World (Panel/Workshop) Preeti Pinto,Pharmaceutical Regulatory and Compliance Expert Ilyssa Levins, Founder, Center for Communication Compliance </LI>
<LI STYLE="font-family: Calibri, sans-serif; font-size: 14px;">The Executive Attitude Towards Digital Health Marketing Approaches (Market Research Presentation) Mark Bard, Founder, The Digital Health Coalition </LI>
<LI STYLE="font-family: Calibri, sans-serif; font-size: 14px;">The Growing Mandate to Look Critically at Digital Health Marketing ROI (Keynote Presentation, Workshop, and Expert Panel) Lucy Rose, Expert on Drug Advertising and Marketing Regulations Workshop Facilitated by Marc Monseau </LI>
<LI STYLE="font-family: Calibri, sans-serif; font-size: 14px;">Reactions to the FDA Guidance (Group discussion, comment collection and expert reactions) </LI>
<LI STYLE="font-family: Calibri, sans-serif; font-size: 14px;">And of course networking with your peers</LI>
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<DIV STYLE="orphans: 2; widows: 2;">The format of the overall session will feature keynote presentations, interactive segments and deep dive debates designed to inspire, educate, and motivate members. There will be an opportunity to network during a brief break in the middle of the event and at the ePharma Summit cocktail reception at 5:30pm.</DIV>
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<DIV STYLE="orphans: 2; widows: 2;">A note on the ePharma Summit:The DHC Summit is scheduled as a part ofDay Oneof the<A STYLE="font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 12px; line-height: 1.6em;" HREF="http://www.iirusa.com/epharmasummit/welcome.xml" TARGET="_self" DATA-CKE-SAVED-HREF="http://www.iirusa.com/epharmasummit/welcome.xml">ePharma Summit</A>. If you are making plans to attend the ePharma Summit event and have not yet registered, we encourage you to use this discount code to save 20% when you register:XP1906SPKDHC. (<A STYLE="font-family: arial, 'helvetica neue', helvetica, sans-serif; font-size: 12px; line-height: 1.6em;" HREF="https://www.iirusa.com/epharmasummit/register.xml?step=start" TARGET="_self" DATA-CKE-SAVED-HREF="https://www.iirusa.com/epharmasummit/register.xml?step=start">click here for the ePharma Summit Registration page</A>)</DIV>