NYC Tech Events - GarysGuide | The #1 Resource for NYC Tech

LOCATION

EVENT DETAILS

<IMG SRC="http://gsb.columbia.edu/globalbrands/sites/globalbrands/files/brite14_banner_01.jpg" ALT="" WIDTH="600" HEIGHT="142">
<H1 STYLE="font-size: 20px; width: 300px; border-bottom: 1px solid #FE9D1B; padding-bottom: 3px;">BRITE '14 Conference</H1>
 
March 3-4, 2014 Columbia University | Lerner Hall | Roone Arledge Auditorium 2920 Broadway, New York, NY 10027
<A HREF="http://briteconference.com" TARGET="_blank">http://briteconference.com </A>Now in its 7th year, BRITE '14 will bring together 500+ leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands. BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.
<A CLASS="nounderline" HREF="http://briteconference.com/BRITE14/Agenda.aspx" TARGET="_blank">AGENDA >></A>
<A CLASS="nounderline" HREF="http://briteconference.com/BRITE14/Speakers.aspx" TARGET="_blank">SPEAKERS >></A>

Featured BRITE '14 Speakers include:

<TABLE BORDER="0" CELLSPACING="0" CELLPADDING="0">
<TBODY>
<TR>
<TD ALIGN="left" VALIGN="bottom" WIDTH="100" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/mary_beech.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258">Mary Beech CMO Kate Spade</TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="100" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/Marty_Homlish.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258">Marty Homlish Chief Customer Experience Officer HP</TD>
</TR>
<TR>
<TD ALIGN="left" VALIGN="bottom" WIDTH="100" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/justin_smith.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258">Justin B. Smith CEO Bloomberg Media Group</TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="100" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/lisa_macphearson.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258">Lisa Macpherson CMO Hallmark</TD>
</TR>
<TR>
<TD ALIGN="left" VALIGN="bottom" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/dhira_kumar.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258">Dhiraj Kumar Head, Global Performance Solutions Facebook</TD>
<TD ALIGN="left" VALIGN="bottom" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/michael_goodwin.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258">Michael Goodwin CIO Hallmark </TD>
</TR>
<TR>
<TD ALIGN="left" VALIGN="bottom" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/jon_steinberg.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258">Jon Steinberg President & COO BuzzFeed </TD>
<TD ALIGN="left" VALIGN="bottom" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/william_bardeen.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258">William Bardeen SVP, Strategy & Development The New York Times </TD>
</TR>
</TBODY>
</TABLE>

Topics at BRITE '14 will include:
<UL>
<LI>Monetizing social - for brands and publishers</LI>
<LI>Native advertising, branded content, and the future of storytelling</LI>
<LI>Brand voice: bringing it to life across digital, social, and traditional channels</LI>
<LI>Customer experience and customer happiness</LI>
<LI>Contagiousness, social sharing, and how ideas & brands spread</LI>
<LI>The marketer's forecast for global emerging markets</LI>
<LI>The changing role of the CMO in the enterprise</LI>
</UL>

Conference Format:

BRITE '14 will once again host a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.
The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures.Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.
Who should attend? 
CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.
A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino's PIzza, Dow Jones & Company, Dupont, Eli Lilly, Este Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L'Oreal, McDonald's, McKinsey, Merrill Lynch, Microsoft, Moody's Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

Sponsorship Requests:
For sponsorship inquiries, please contact:
Allie Abodeely, Assistant Director <A HREF="mailto:alison@globalbrands.org">alison@globalbrands.org</A> 212-854-0659