March's roundtable will be discussing a problem that is continuing to grow, AdFraud. Join PluggedIn on March 22 as we bring together leaders, founders, and industry executives as they discuss how they Manage AdFraud.
Keeping ahead of fraudsters, especially as the lure of video CPMs brings in increasingly sophisticated invalid traffic, is forever evolving. Even as ad tech controls get more effective, new areas of concern like “sourced traffic” pop up elsewhere. How are buyers finding clean supply and even keeping ahead of the curve of new threats? What partnerships are working across buyer, ad tech and publisher? How is the issue of fraud impacting relationships across the supply chain and shifting spend in and out of different channels? Or is the problem of digital display and video fraud just accelerating the secular shift away from traditional advertising altogether?