We're excited to invite you to the next Industry Index & PluggedIn BD Roundtable on June 21, 2017. Our topic this month? Header Bidding.
Header Bidding has swept across the MadTech Industry, increasing transparency optimizing yields. Or, as Ad Exchanger stated, it's Changing the industry & creating a new set of winners & losers.
As publishers use a mixed model, all bidders have simultaneous access to the same inventory, regardless if the bid occurs on or off servers. Because publishers aren't carving out a certain piece of inventory for each type of vendor, it's challenging for publishers to predict how the revenue mix between on-page bidders & server bidders will play out each month. Throughout the industry, most revenue is generated through browser-based Header Bidding.
Join the conversation as we discuss the evolving sector of the industry -it's not Cannes... but at least our exchange rate is better.
We would love to hear your feedback - follow us on LinkedIn & use #MadTechRoundtable on Twitter.
Beeswax:Ari Paparo, CEO