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Digital Storytelling is evolving for brands, advertisers, film makers, producers and tech companies. The basic principles of storytelling remain unchanged. The execution of how to tell a good story has changed. New technologies have created new opportunities for advertisers, brands, and platforms to engage audiences and provide new contexts in which audiences, brands and advertisers can converse and interact. This cross flow is enabled by technology and how content is served up digitally (mobile, video, social media, web, video games, connected TVs, social TV platforms, tablets and film). Hardware by which we tell stories has changed. The audiences we all want to reach have changed their content consumption patterns as well. What does this mean for the people who create the stories, the people who watch them and the advertisers who enable them. This is the Digital Storytelling Conference.

ENGAGE ASKS THE QUESTIONS:
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<LI>How do you innovate in storytelling?</LI>
<LI>What companies do storytelling well?</LI>
<LI>What are the best campaigns across platforms that have excelled with storytelling?</LI>
<LI>What to do about old ad units that dont allow storytelling?</LI>
<LI>Whats the best way to tap into new forms of storytelling, like transmedia, gamification, spreadable media and more?</LI>
<LI>Do you tell a story in this new digital ecosystem? When do you know if it is not working?</LI>
<LI>What technologies are the best to employ for great storytelling?</LI>
<LI>How do you harness creativity to move storytelling forward?</LI>
<LI>How do you create immersive experiences and active users?</LI>
</UL>
<DIV>FEATURED SPEAKERS:</DIV>
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<UL>
<LI>Alexandra Keating, Co-Founder and CEO of DWNLD</LI>
<LI>Adam Singolda, Founder and CEO of Taboola</LI>
<LI>Brian Morrissey, Founder and CEO of DigiDay</LI>
<LI>Sree Sreenivasan, Chief Digital Officer at Metropolitan Museum of Art</LI>
<LI>Jenny Sundel, Editor in Chief of Digital Communications at Pepsico</LI>
<LI>Barry Wacksman, Global Chief Strategy Officer at RGA</LI>
<LI>Charles Duncan Jr, Chief Technology Officer at Wieden and Kennedy </LI>
<LI>Stephen Gates, Head of Design at Citibank </LI>
<LI>More speakers announced in the coming weeks!</LI>
</UL>
</DIV>
<DIV> </DIV>
<DIV>MUMBLING, DAMN, I SHOULDA GONE TO THAT.</DIV>
From social branding and CRM, to gaming, photo sharing and geo-location, our scheduled speakers will examine all platforms in terms of how theyre changing digital storytelling today. (Speaking of speakersthe list will be posted soon, and we believe its going to impress the hell out of you.)
<H4 STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;">WHO ATTENDS Talk Rounds are led by our Talkers, who come from the best shops in the New York City area, and are selected for their diverse backgrounds, their current and future influence, their deep knowledge, and their inspiring visions of the future. Expect to meet current and future CEOs, CMOs, CDOs, SVPs and VPs from some of the most dynamic and vital firms shaping the future of media, in some of the most captivating locations in Manhattan. Attendees come from Google, Y&R, HBO, Digitas, Corbis, MTV, The Daily, News Corporation, Conde Nast, Social Bomb, Ogilvy, and NBCUniversal among others.</H4>