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Learn about MCM, changing tech & using data effectively w/ Amy King (VP @ Evidon).
Wednesday, May 21 at 07:00 PM    Cost: Absolutely Free
PeekAnalytics, 265 W 37th St, 6th Fl


Weve entered a new phase in the Marketing Technology world. You no longer have a website, you have a marketing cloud. Several years ago, you ran your website with a site analytics tool, a content management partner and maybe a couple of ad technologies. Today, you are reliant on hundreds of technologies to power your online customer experience across many devices. The list of partners in the marketing cloud gets longer every day and you have an ever-changing complexion of partners in this cloud.

Weve heard from many of you that you're looking for thought leadership about how to best manage the many technologies that drive your online business. Through our data, research and relationships, were working hard to build up your knowledge base about how companies are actively managing their marketing clouds to drive ROI, reduce costs and and site latency and preserve your data security.

To that end, join us for a discussion that introduces marketing cloud management (MCM) as essential to performance, security and ROI optimization. Well define MCM, how it will help you respond to changing technologies, use data more effectively and adopt more complete SLAs. Join us to hear client strategy stories and learn how you can be a leader in a space that is quickly becoming central to all enterprises.

More about the speaker:

Amy King, VP Marketing

Amyleads Product Marketing at Evidon. She manages the development of new data products and works with marketing to bring them to sales and clients. When not serving as a bridge between engineering and sales, she enjoys writing and speaking about tracking and the invisible web. Before joining Evidon,Amywas a Vice President at artnet where she oversaw the Price Database and other data products.Amyhas a Masters from the University of North Carolina and earned her B.A. from Davidson College.

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