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With Nir Eyal (Author, Hooked).
Wednesday, October 11, 2017 at 06:30 PM    Cost: $10
Product School NY, 1216 Broadway, 2nd Fl

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Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Join us for this workshop featuring the author of the book 'Hooked: How to Build Habit-Forming Products' to learn about a 4 step process called the Hooked Model. Nir Eyal will share with us this framework that gives entrepreneurs & product designers a new way for thinking of the necessary components in influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, & Twitter uses to bring users back again & again without depending on costly advertising or aggressive messaging. You will learn practical insights that create user habits that stick & actionable steps for building products that people love.

Meet the Speaker: Nir Eyal

Nir Eyal writes, consults, & teaches about the intersection of psychology, technology, & business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 & has taught at the Stanford Graduate School of Business & the Hasso Plattner Institute of Design Stanford. Nir is also an advisor to several Bay area start-ups, venture capitalists, & incubators. Nir's last company received venture funding from Kleiner Perkins Caufield & Byers & was acquired in 2011. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, & Psychology Today.

Hooked is based on Eyal's years of research, consulting, & practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, & anyone who seeks to understand how products influence our behavior.

View the Speaker's LinkedIn

Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to
- For last minute questions, send a text to: (646) 679 7377

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