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With Nir Eyal (Author, Hooked).
Wed, Oct 11, 2017 @ 06:30 PM   $11   Product School NY, 1216 Broadway, 2nd Fl
 
     
 
 
              

      
 
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<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;">Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?<BR><BR>Join us for this workshop featuring the author of the book "Hooked: How to Build Habit-Forming Products" to learn about a 4 step process called the Hooked Model. Nir Eyal will share with us this framework that gives entrepreneurs & product designers a new way for thinking of the necessary components in influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, & Twitter uses to bring users back again & again without depending on costly advertising or aggressive messaging. You will learn practical insights that create user habits that stick & actionable steps for building products that people love.</P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;"></P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;"><B>Meet the Speaker: Nir Eyal</B></P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;"><IMG STYLE="text-align: center; margin: 0 auto; border-radius: 50%; display: block;" ALT="" SRC="https://docs.google.com/uc?id=0By1fH5XPkcKRR2lnWk9zSE0zaEU" WIDTH="200"></P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;">Nir Eyal writes, consults, & teaches about the intersection of psychology, technology, & business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 & has taught at the Stanford Graduate School of Business & the Hasso Plattner Institute of Design Stanford. Nir is also an advisor to several Bay area start-ups, venture capitalists, & incubators. Nir's last company received venture funding from Kleiner Perkins Caufield & Byers & was acquired in 2011. In addition to blogging at NirandFar.com, Nir is a contributing writer for Forbes, TechCrunch, & Psychology Today.<BR><BR>Hooked is based on Eyal's years of research, consulting, & practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, & anyone who seeks to understand how products influence our behavior.</P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;"><A HREF="https://www.linkedin.com/in/nireyal/" TARGET="_blank" REL="noopener nofollow noopener noreferrer nofollow noreferrer nofollow">View the Speaker's LinkedIn</A></P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;"><BR>--<BR>Please note:<BR>- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)<BR>- No refunds unless we have fully canceled the event. Date changes are not included. <BR>- For additional info or questions, send an email to <A HREF="mailto:events@productschool.com" REL="nofollow">events@productschool.com</A><BR>- For last minute questions, send a text to: (646) 679 7377</P>
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