Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?|
Join us for this workshop featuring the author of the book 'Hooked: How to Build Habit-Forming Products' to learn about a 4 step process called the Hooked Model. Nir Eyal will share with us this framework that gives entrepreneurs & product designers a new way for thinking of the necessary components in influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, & Twitter uses to bring users back again & again without depending on costly advertising or aggressive messaging. You will learn practical insights that create user habits that stick & actionable steps for building products that people love.
Meet the Speaker: Nir Eyal
Nir Eyal writes, consults, & teaches about the intersection of psychology, technology, & business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 & has taught at the Stanford Graduate School of Business & the Hasso Plattner Institute of Design Stanford. Nir is also an advisor to several Bay area start-ups, venture capitalists, & incubators. Nir's last company received venture funding from Kleiner Perkins Caufield & Byers & was acquired in 2011. In addition to blogging at NirandFar.com, Nir is a contributing writer for Forbes, TechCrunch, & Psychology Today.
Hooked is based on Eyal's years of research, consulting, & practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, & anyone who seeks to understand how products influence our behavior.
View the Speaker's LinkedIn
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