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With Arie Abecassis (Venture Partner @ DreamIt Ventures and Co-Founder @ AppStori).
Friday, August 15, 2014 at 12:00 PM    Cost: $100
General Assembly East, 902 Broadway, 4th Fl

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Arie Abecassis
Venture Partner, DreamIt Ventures; Co-Founder, AppStori
About This Class

One of the most critical issues facing entrepreneurs is deciding if & when it makes sense to raise outside capital. Access to capital cannot only help accelerate product development & sales, but in many cases, partnering with the right investors can influence the trajectory of a business. This series will help students understand term sheets, initial rounds of investment, & how to retain value & control. We'll also discuss what to do with that money once you have it so you can create exit opportunities & potential for future funding.
Session I - [Raising Startup Capital]
Determine capital requirements & whether outside funding is appropriate
Learn to identify & approach potential investors
Discover the pros & cons of raising funds from angels vs venture capitalists See what methodologies to use in determining valuation & terms
Explore the value of accelerators as a source of capital & leverage
Understand the emerging role of online crowd-funding platforms
Session II - [Negotiating the Term Sheet]
Review the standard components of a term sheet
Learn how valuations are determined, & how pricing can be maximized
Understand the role of investor mix in influencing deal pricing & structure
See how dividends, liquidation preferences & anti-dilution rights impact the "effective" valuation of a startup
Hear about protective provisions typically sought by outside investors
Learn best practices in establishing governance
Session III- [Use of Proceeds: Achieving Capital Efficiency]
Cover the typical cost structure for a software startup, & how that may vary by industry & customer segment
Review fixed costs, variables costs & operating leverage
Discuss economic & strategic trade-offs associated with building a technology team vs outsourcing
Discover best practices associated with customer acquisition & retention
Learn how to assess the merits of raising additional rounds of capital
Tap into alternative, non-equity sources of capital
About the Instructor

Arie Abecassis Photo
Arie Abecassis
Venture Partner,
DreamIt Ventures; Co-Founder, AppStori
As a founder of AppStori, & a Venture Partner at DreamIt Ventures, Arie spends most of his waking day (and probably a portion of some sleepless nights) turning ideas into reality & plans into action.
Arie has worked closely with a number of amazing founders & companies, including SeatGeek, Adaptly, BiznessApps & MAZ Digital. In addition to spending time with the General Assembly community, every now & then, Arie contributes his thoughts on the state of technology & entrepreneurship in various tech blogs.
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