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With Eric Ries (Author, Startup Lessons Learned & Lean Startup).
Tuesday, October 17, 2017 at 12:00 PM    Cost: $75
Grand Central Tech, 335 Madison Ave

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An intimate author's series & book talk featuring some of Penguin Random House's most influential writers. Come to engage with some of the world's leading storytellers, change-agents, & big picture thinkers as they discuss their latest work & lead insightful & provocative conversations. Together, we want to empower our local community to gather around topics & issues that matter.

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term Growth (RELEASE 10/17)

Entrepreneur & bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, & transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.

In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused & scientific testing based on a build-measure-learn method of continuous innovation, & deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE & Toyota, tech titans like Amazon & Facebook, & the next generation of Silicon Valley upstarts like Airbnb & Twilio.

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, & governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes & from every industry to sustainable growth & long-term impact. Filled with in-the-field stories, insights, & tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Eric Ries

Eric is an entrepreneur & author of the popular blog Startup Lessons Learned. He co-founded & served as CTO of IMVU, his third startup, & has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, & venture capital firms on business & product strategy, & is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, & many blogs.
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