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Whats Actually Working for Consumer Brands in 2026nJoin Tavern member Jingyi (Gin) Zeng, founder of Horizon Field Group, & a curated group of consumer brand founders, operators, creators, & industry professionals for an open discussion on whats actually driving growth on TikTok Shop US today.nAs TikTok Shop continues to evolve, brands face new opportunitiesand new challengesin creator partnerships, content production, conversion, & operations.nThis gathering is designed to bring together people actively building in the space to exchange insights, share experiences, & discuss what is working in today's market.nDiscussion ThemesnTikTok Shop US trends & growth opportunitiesnCreator-led commerce & conversionnBuilding scalable short-form video systemsnBrand positioning & customer acquisitionnOperational challenges behind sustainable growthnQ4 preparation & seasonal growth strategiesnnEvening Agendan6:006:30 PM Open Networkingn6:306:40 PM Opening Remarksn6:407:10 PM TikTok Shop US Trends & Market Insightsn7:108:00 PM Brand Case Study & Growth Discussionn8:009:00 PM Open Q&A + NetworkingnnHostnJingyi is a former TikTok industry operator & global e-commerce strategist focused on TikTok Shop US, creator ecosystems, & consumer brand growth.nLed $400M+ GMV across fashion & consumer categories, with deep experience building scalable short-form video systems, creator partnerships, & TikTok-native growth strategies across the U.S. market.nCurrently building & advising brands at the intersection of commerce, content, & AI-driven consumer products.nAbout Horizon FieldnHorizon Field helps consumer brands grow on TikTok Shop in the U.S. market.nTheir team combines experience across TikTok, brand building, creator commerce, & cross-border operations to help brands move from strategy to execution.nThrough operator-led workshops, founder gatherings, & hands-on growth support, they connect brands with the people, systems, & insights needed to scale in todays social commerce landscape.nFrom strategy to scale - building the next generation of global brands.nnAttendance is intentionally limited to maintain a high-quality discussion & meaningful connections.
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