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With Enrique Somoza (Sr Product Mgr, Neustar).
Tuesday, September 14, 2021 at 02:30 PM   Absolutely Free   Online

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If only we could enter our users' minds, right? Sadly, this is impossible. Ever since the creation of markets, businesses have been trying to find the best way to understand their audience. From focus groups to psychological analyses, the industry of market research has aimed to clarify how customers relate to products. It's time to learn how to understand your customers!

Main Takeaways:

- Become the User
- Target a Specific Pain Point
- Ask the Customer
- Zero in on How Your Customer Uses the Product
- Contact Existing Customers
- Define the Tangible, Bottom-line Profits
- Design for the User Based on Their Goals
- Gather Intense Feedback
- Value Your Team & Their Insight

Meet the Speaker: Enrique Somoza

Enrique is a tech-savvy Product Manager with over 10 years of experience in Product. He is currently a Senior Product Manager at Neustar & also has been a Senior Product Manager at GoDaddy Registry.

View Speaker's Full Profile (

The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.

Get the FREE Product Book ( & check out our curated list of free Product Management resources here (

Product School ( is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.

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