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EVENT DETAILS |
Join Edmond Banayan as he covers Branding & B2B Marketing
About this event
Often, founders & entrepreneurs think of marketing as advertising or (these days) along the lines of digital marketing & social media influencers. This is a mistake. There is much more that goes into effectively planning, developing, & executing any/all aspects of your marketing. Moreover, Marketing Management is not just about your 4Ps. There are more factors at play and, once you determine the space you're going after (B2C, B2B, B2E, B2G, etc.), your objectives, actions, decisionsbecome more tailored, dynamic, & significant.
In this session, Mr. Banayan will take you through relevant considerations for your brand & the what/when/how to maximize the ROI for your B2B marketing campaigns.
OUR SPECIAL GUEST
B2B Marketing & Tailoring Your Brand image
Edmond Banayan, MBA, MSIMC
Executive I Faculty & Lecturer I Innovation Enthusiast I Knowledge Seeker
Executive, Faculty Member & Lecturer, Innovation Seeker, Social Impact Enthusiast
Edmond is a seasoned healthcare & digital tech executive with more than 30 years of combined experience in healthcare, technology, management consulting, & capital raise / funding. He has managed & led teams in strategic planning, marketing, sales, account acquisition/management, & business development - while being affiliated with more than 60 organizations (early-stage companies, seed-stage companies, private companies, Fortune 500 companies). On the leadership front, Edmond's management experiences have included Kaiser Permanente, Universal Health Services, Indiana University Health, PricewaterhouseCoopers, Chronaly, Laynadane, & more. Among his professional affiliations are the Parkinson's Foundations, American Friends of Tel Aviv University, & the Los Angeles Venture Association (LAVA) where his leadership appointments involved areas such as Committee Chair, member of the Board, & more. Moreover, he enjoys working & collaborating with innovators, founders, & executives as demonstrated by his affiliation with multiple accelerators. Edmond received his undergraduate degree from UCLA & graduate degrees from University of Illinois (MBA) & Northwestern University (MSIMC).
B2B Marketing & Tailoring Your Brand image
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