Sign up for our awesome New York Tech Events weekly email newsletter.     LOCATION EVENT DETAILS Join us for the Brands & Innovation Conference, to be held March 19-20 in New York City, for two days of cutting-edge education, networking, & inspiration. Discover the significant impact of innovation on brands, & learn practical tips from leading business & legal experts to successfully navigate & harness new innovations that impact products, services, brands, consumers, & our day-to-day jobs. Sessions will include these & other hot topics: The Alphabet of Innovation: Sharpen your lexicon with this interactive session-from AI (artificial intelligence) & AR (augmented reality) to VR (virtual reality) & those places in between. What Every Brand Lawyer Needs to Know: Unlock innovation's value with a tool-kit of the right questions to ask, pitfalls to avoid, & strategies to consider when helping businesses leverage their IP rights. Innovation & Brand Value: Discover how experts use trademark portfolios as indicators of innovation value, the tools used to measure & track consumer patterns, & how to communicate this value to the C-suite & the street. The Evolution of Brands: How Innovation Is Changing the Retail Landscape: Learn how retailers are keeping up with consumer demands by relying on big data, AR, & more. Leading experts share how to counsel clients through this changing landscape & ensure effective IP protection & enforcement efforts.