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With Elena Grimme (Asst GC Trademarks, Microsoft), Jeremy Kaufman (Sr Counsel Intellectual Property, Netflix), Etienne de Acedo (CEO, Int'l Trademark Association), Diane Lau (Trademark Lead, Facebook), Natalie Hampton (Founder, Sit With Us), Pamela Mallari (Sr Counsel Chocolate Mktg, Mars).
Monday, March 19, 2018 at 08:30 AM   $75
Convene, 117 W 46th St

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Join us for the Brands & Innovation Conference, to be held March 19-20 in New York City, for two days of cutting-edge education, networking, & inspiration.

Discover the significant impact of innovation on brands, & learn practical tips from leading business & legal experts to successfully navigate & harness new innovations that impact products, services, brands, consumers, & our day-to-day jobs.

Sessions will include these & other hot topics:

The Alphabet of Innovation: Sharpen your lexicon with this interactive session-from AI (artificial intelligence) & AR (augmented reality) to VR (virtual reality) & those places in between.

What Every Brand Lawyer Needs to Know: Unlock innovation's value with a tool-kit of the right questions to ask, pitfalls to avoid, & strategies to consider when helping businesses leverage their IP rights.

Innovation & Brand Value: Discover how experts use trademark portfolios as indicators of innovation value, the tools used to measure & track consumer patterns, & how to communicate this value to the C-suite & the street.

The Evolution of Brands: How Innovation Is Changing the Retail Landscape: Learn how retailers are keeping up with consumer demands by relying on big data, AR, & more. Leading experts share how to counsel clients through this changing landscape & ensure effective IP protection & enforcement efforts.
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