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TOPIC:The ABCs of Building a Data Culture
As product managers & builders, the importance of data, both qualitative & quantitative, is never lost upon us. Simultaneously, the challenge we often face is that our products aren't built in a vacuum. Making data-driven decisions often means getting input & commitment from all levels of an organization to actually make data-driven decisions.
How do you transform organizations to think data-first, & build a data culture, especially in creative-heavy fields like media? In this talk, Prerna will focus on her experience leading product teams at various media companies, the importance of establishing data literacy organizationally, & how to use design thinking & user research techniques to empower organizations to embrace this culture.
About the Speaker:Prerna Singhis a Director of Product at Quartz, where she leads a product innovation team for Quartz Creative, the in-house creative services team to help brands effectively storytell. Prior to Quartz, she was a Senior Product Manager for Data Science & Analytics at Mashable, where she led a team of data scientists, engineers, & designers to build internal data tools to empower data-driven decision making across the company. Prerna originally started her career as a consultant in the IBM Interactive Experience group, guiding Fortune 500 companies like Google & Nestle to understand their users better & build products with delightful user experiences. Prerna graduated from Carnegie Mellon University with a degree in Business Administration & Human-Computer Interaction, & a minor in Mechanical Engineering. She is Founder & CEO of a non-profit, The Pledging Tree Foundation & sits on the President's Advisory Board at Carnegie Mellon University. She also co-leads the Women in Product community in New York City, & serves as a product mentor to rising startups at NYC media accelerator, Matter.
6.50pm: Doors Open
7.30pm: Welcome & Introductions
7.35pm: Session Begins w/ Prerna Singh
(7.45pm: Doors Close)
8.25pm: Networking & Fun
9pm: Event Ends
PERKS & HAPPINESS
Free beer & yummy pizzas!We also share discounts & freebies in our newsletter.
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