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EVENT DETAILS |
This session will be led by Jomaree Pinkard, Co-Founder & CEO of a minority-owned craft cocktail company, Hella Cocktail Co.
About this Event
From consumer insights to brand identity, Jomaree Pinkard will discuss launching new food & beverage products with a slice of marketing. This session will also cover best practices for leveraging communities to lead commerce.
About the speaker:
Jomaree Pinkard, a native New Yorker, is a graduate of the University of Virginia's McIntire School of Commerce & earned his MBA from The Wharton School of Business. His career journey has taken him from helping to develop & implement The Salvation Army's September 11 World Trade Center Recovery Program to consulting for the NFL. In 2011, he became the Co-Founder & CEO of a minority-owned craft cocktail company, Hella Cocktail Co. In almost a decade, Jomaree has helped transform the company into a nationwide tale of success, with products now sold all over the country in retailers including Whole Foods, Fairway, Stop&Shop & Walmart, as well as bars, restaurants, hotels & airlines.
All registered attendees will receive Zoom details 30 minutes prior to the event.
The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events & services should be submitted at least two weeks before the date of the accommodation need. Please email carol.ourivio@nyu.edu for assistance.
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