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With Alyssa Chu (Head of Programmatic, Bloomberg), Rick Welch (Head of Programmatic, Flipboard), Michael Hannon, VP Biz Dev & Ops, Purch), Jisha Jacob (Programmatic Mgr, Appnexus), Michael Shaughnessy (VP Revenue, BauerXcel), Diego Sanchez (CEO, Adtelligent), Scott Both (Dir. Programmatic, Hearst).
Thursday, February 22, 2018 at 08:30 AM    Cost: $75
Frankfurt Kurnit, 488 Madison Ave
 
     
 
 
              

              

 
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Join PluggedIn for February's roundtable as we bring together thought leaders & innovators in advertising to discuss Ads.txt which became 2017's hottest ad tech buzzword. The IAB-backed tool helps ad buyers avoidarbitraged inventoryandspoofed domains, & ad tech die-hards can't stop talking about it.
It was created to help clean up the industry's ad fraud problem, however, most publishers have yet to still adopt it. Why are manypublishers dragging their feetin adopting the initiative? In the scheme of the landscape, onlya small percentage of publishers have adopted ads.txt because their tech teams are overcommitted to other projects, & they don't understand how ads.txt will benefit them. Plus, some publishers want to avoid notifying ad buyers that they rely on unauthorized resellers to drive demand for their inventory.
Topics to be discussed include:

what is all the fuss with ads.txt about?
what main purpose does it serve?
how is ads.txt trending among the publishers?
why should publishers implement it?
How is is affecting SSPs & DSPs
how is the ad tech ecosystem respond to ads.txt?
and much more

 
 
 
 
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