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Strap yourself in for a wild rocket ride! Join us for an interactive learning session, learn how to rethink your definition of marketing, & get concrete frameworks to help you define your Brand(s) Value Proposition(s) - & more.
In his recently published book, Marketing Is Finance Is Business: How CMO, CFO & CEO Cocreate Iconic Brands with Sustainable Pricing Power in the New Galactic Age (2018), Chris Burggraeve outlines both inspiration & practical help for business leaders at every level.
Chris Burggraeve is the founder of Vicomte & outgoing BelCham Board President. He is a passionate & award-winning global business marketer turned entrepreneur, investor/advisor/board member, adjunct faculty (NYU Stern / LSE / HEC), author & speaker. He has 30+ years of deep expertise including P&G, The Coca-Cola Company & AB InBev (global CMO 07-12). He was one of the first CPG senior leaders to recognize the potential of cannabis, co-founding Toast & becoming chairman of greenrush. Books will be on sale at our event.
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