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With Anand Chopra-McGowan (Head of Consumer Practice, General Assembly), Micah Day (Head of Sales, The Muse), Ryan Mathe (Head of Strategic Accounts, Justworks), Liz Young (SVP Sales & Mktg, Reonomy).
Wednesday, April 18, 2018 at 06:30 PM   $20
Alley Chelsea, 119 W 24th St

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Sales is where the rubber meets the road in business, the bottom line verification that there's value in the product you're offering. But most products don't simply sell themselves. And that's where sales & business development come in. In the early stages of a business, it's often the entrepreneurs who must do the selling - both for lack of resources to hire real sales people but also because it's a necessary part of developing a product & company. As the company grows, how should startups grow a sales practice? What are best practices for developing processes, setting goals & accommodating the dynamic nature of a still nascent product? And what are the best practices for growing the team?Likewise, for sales & business development candidates who want to work at startups & in the technology space, what is it like to work in these environments? What sales skills are needed to support a young product vs. an established product? A small, early stage company vs. an established corporation?Join us as we discuss topics like

Acquiring customers for an MVP or pilot
Pricing your product
Identifying target segments & testing them
Hiring your first salesperson & growing a sales & marketing team
Finding sales & marketing jobs at startups
Building capabilities as you develop in a sales career
Sales processes & best practices for young companies
Differentiating between marketing & sales. And collaborating between the two.
Tools, tips & advice ...

About the panelists

Anand Chopra-McGowan, Global Head of Consumer Practice at General Assembly- One of the first sales hires at GA in 2011, Anand is the head of General Assembly's European business, as well as the global consumer products vertical within the enterprise business. He leads a global team across London & New York City, & is responsible for initiating, structuring, & growing relationships & partnerships with FTSE100 & Fortune 500 companies across sectors.
Micah Day, Head of Sales at The Muse - Since 2015, Micah has been a sales leader at The Muse. As Head of Sales, she focuses mainly on coaching her sales team, but also spends time improving internal processes, creating sales enablement tools & building an empire that empowers people to find their dream job.
Ryan Mathe, Head of Strategic Accounts at Justworks - Ryan was one of the earliest hires at Justworks, a platform that provides payroll, benefits, HR & compliance to small businesses all in one place. He has helped build, grow & now lead business development & sales.
Liz Young, SVP Sales & Marketing at Reonomy-Liz leads sales & marketing at Reonomy, which helps commercial real estate professionals source data on properties, companies & deals. Prior to her work at Reonomy, Liz was the head of sales & marketing at Breadcump POS.

6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink,, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me

Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
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