So you have a great product. Or maybe you have a wonderful service.
How are you getting the word out about it? Do you know who your target customer is? What do they read? Where do they shop?
How does your product or service make them feel?
Are you consistently & effectively telling your story every time you make contact with him or her?
Wednesday, February 20thwe'llhost a fireside chat with the Chief Marketing Officer ofXO Group,Dhanusha Sivajee.
Raised by a strong mom, Dhanusha's origins are Sri Lankan.She spent her childhood & young adult years working in her parents various entrepreneurial ventures in England. After college, she did an internship in New York City that wasonlysupposed to keep her in the Big Apple for6 months.
She ended up staying 20 years.
OnFebruary20th, we getrareaccess tosomeone who has spent a career building audiences for brands & products at AOL, Bloomberg & HBO. Dhanusha will share key strategies you should be implementing into your own brand at a corporatelevel oras a small business.
XO Group is the parent company of popularbrands such as The Knot, The Bump, Lasting & How They Asked.As Chief Marketing Officer,Dhanushais responsible for XO Group's brand & audience building strategies across all user segments - including engaged couples, parents, small business communities andadvertising partners.
And to boot---she is a powerful South Asian role model.
About XO Group XO Group's mission is to help people navigate & truly enjoy life's biggest moments together. The company's multi-platform brands guide couples through transformative life stages: getting married with The Knot, having a healthy & supportive marriage with Lasting, having a baby with The Bump, & bringing important celebrations to life with entertainment vendors from GigMasters. The Company is headquartered in New York City.