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What's the Big Deal
CPG founders know the road from scrappy startup to scaled-up success is anything but smooth. That's why this edition of Ugly Talk pulls back the curtain on the gritty realities of growing a consumer packaged goods brand. We're bringing together CPG entrepreneurs who have not only scaled their companies but have also weathered the messiness that comes with rapid growth. Think operational bottlenecks, bad hires, retail headaches, supply chain chaos, & product pivots. It's the side of scaling no one talks about until now.
Why You Should Attend
Gain actionable insights from seasoned CPG founders who have navigated the toughest phases of growth.
Understand the realities of fundraising, distribution, & building long-term retail relationships.
Learn practical strategies that go beyond surface-level advice & grounded in real experience, not theory.
Connect with a room full of industry peers who understand your challenges & may become valuable collaborators, advisors, or partners.
Who You'll Meet
CPG founders who've been through it
Operators, investors, & retail strategists
Brand builders, growth hackers, & partners ready to scale with you
Investors who understand that building a brand isn't always pretty, but it's always worth it
Who's on the Panel
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Dominic Minogue - Founder of Dirty Water Hard Seltzer
Dom is the founder of Dirty Water Hard Seltzer. Utilizing his prior experience in performance marketing & luxury merchandising, Dom has created what he believes to be the "First Great Heritage Hard Seltzer." A single SKU beverage that is meant to be the antithesis of the current hard seltzer market. Light, sessionable, easy drinking. Similar to the classic American light beers. Dirty Water has been making waves around New York City as the "Dive Bar Hard Seltzer."
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Denise Jane - Founder & CEO of Seed & Shell
Seed & Shell was born out of my desire to create something meaningful-a product that's not only good for you but also has a purpose behind it. After years of working as an attorney, I realized I wasn't living in alignment with my true passions & values.
Seed & Shell is more than just a product; it's about breaking free from our shells of self-limiting beliefs to discover our inner seeds of potential. I wanted to create a brand that's rooted in authenticity, that inspires others to embrace their potential & push past the barriers that hold them back. Pistachios became the perfect symbol of this journey-small, mighty, & full of potential.
I may not be the most outspoken founder, but my dedication to Seed & Shell is unwavering. I believe in creating something that truly matters-something that reflects my values & vision. It's not about the noise or the flash; it's about making an impact through authenticity, consistency, & purpose.
More speakers will be announced soon! Stay tuned!
Moderator:
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Glenn Johnson - Marketing Consultant at Fractional CMO
Glenn Johnson works with small brands, startups, & founders to address their marketing needs. Formerly a VP/Creative Director at a Madison Avenue marketing & branding agency specializing in luxury & bespoke audiences, he brings expertise across multiple verticals. As a category-agnostic brand storyteller, he helps founders define their vision & develop their brand.
What We'll Talk About
The bottlenecks nobody tells you about until you hit them
Real stories of failed product launches, ops disasters, & hard pivots
How to protect your margins while scaling
Mistakes that cost founders money, time, & sometimes sanity
The mindset it takes to scale a CPG brand that lasts
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