How do you create an authentic brand that the market will respond to? What is MVB (minimum viable brand)?What are some actions a founder can take to build a competitive moat around their brand?
At this SheWorx breakfast, we sit down with Katie Hunt, Co-Founder & Investment Partner at The Fund,a first-of-its-kind early stage venture fund created & fueled byover 75 successful New York City founders & operators who care deeply about supporting the next generation of this city's entrepreneurs.
The Fund invests in New York-based technology companies at their earliest stages, usually pre-seed & seed rounds. They love teams who are moving the world forward, who care about people & our collective future, & who are driven with a deep sense of purpose to turn big ideas into tangible businesses.
Katie was the third employee of Warby Parker, where she worked in operations, marketing & social media for three years. She left Warby in 2013 to found her own strategy consultancy based in New York where she has worked extensively with startups in branding, strategy, marketing, operations & fundraising. Past & current clients include Hinge, where she served as the Interim Chief Brand Officer. Over breakfast, she'll be walking us through some tangible ways startups can build a competitive brand.
9-9:45 Guided Mentor Discussion
9:45-10:15 Open Q&A
10:15-10:30 Networking & Connecting
Seats are limited.SheWorx is the leading global community of ambitious female entrepreneurs.Follow @sheworx on Twitter or Instagram.
In partnership with Betaworks Studio:Betaworks Studios is a new drop-in member space for builders from different backgrounds. Created & curated by betaworks, it is a space where builders can discover one another, meet, learn & experiment. Located in New York's Meatpacking District it is the perfect clubhouse for people working in Technology, Media & Culture.
For more info or to apply for membership, visit betaworks-studios.com