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With Louis Blaut (Dir. Digital Advertising, The Real Yellow Pages).
Thursday, June 14, 2018 at 12:30 PM    Cost: Absolutely Free
TechHub NYC, 158 W 27th St, 6th Fl
 
     
 
 
              

            
 
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LOCATION
DETAILS
Our lunch & learns are a great way to get very specific advice on business challenges you face on a daily basis. This time around we'll be welcomingLouis Blaut, Director of Digital Advertising at The Real Yellow Pages.

Bring your questions. We will bring to food. This workshop is for tech product founders.

Agenda:

Introduction: 12:30- 12:40pm
Ice Breakers: 12:40 - 12:50pm
Presentation: 12:50 - 1:20pm
Q&A: 1:20- 1:30pm

Louis will host Office Hours with tech product founders from 1:30 - 2:30pm. If you are interested in securing a 15 minute session, apply here.
Talking Points

Media strategy (digital): How tomaximize the business benefits of data assets & technology-focused initiatives
Media strategy (integrated): Define your audience & target the right location
Brand identity:Who are you? Why? How does identity effect your strategy?
Brand strategy: How do you take your brand identity & strategically use it?
Operations strategy: Best practices. Plan & implement your strategy as cost effectively as possible.
Product marketing: Best practices. How to present your tech productto the customer.

 
 
 
 
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