Startups in the beauty industry have been crushing e-commerce & direct-to-consumer sales in recent years. Beauty has been one of the most innovative & fastest growing industries in recent years; since 2012, there's been a 70% growth in the number of venture-funded beauty startups. And a unicorn has even emerged - Glossier, which recently surpassed the $1 billion valuation.
VCs & entrepreneurs are all taking note & looking to build the next beauty startup that will enamor consumers.
However, building a product in the beauty space is challenging. Physical products can be a barrel of complicated logistics around manufacturing, packaging & shelf-life. Regulatory concerns can arise, especially for products in the naturals space. You also need to be intentional about distribution channels, understanding the economic impact & marketing opportunity of purusing d2c vs. online retail vs. brick & mortar retail vs. amazon vs. a combination thereof.
Perhaps most challenging is standing out. Customer acquisition is expensive; the beauty market is exciting, but it's crowded. So it can be a herculean effort for even the most truly differentiated products to get consumer's attention.
Join us on October 17th, as we discuss what it takes to launch & grow a beauty startup, some of the opportunities & challenges unique to this industry, and
Designing & prototyping products
Competing in a crowded space
Distributing your product online & retail
Marketing & getting early press
Fundraising for your beauty product
About the panelists
Mariya Nurislamova, Co-founder & CEO of Scentbird -Mariya Nurislamova is a CEO & co-founder of Scentbird - a beauty e-tailer & subscription service that started in 2014 with a focus on fragrance. Scentbird pioneered the concept of fragrance rental by offering its customers a monthly supply of any designer fragrance for $14.95. Additionally, Scentbird currently operates two beauty brands - Deck of Scarlet (makeup) & Confessions of a Rebel (fragrance).
Charlotte Cho, Co-founder of Soko Glam, & Founder of Then I Met You -Charlotte Cho is an esthetician, author, co-founder of K-Beauty destination Soko Glam andskincare content site The Klog, & now the founder of Then I Met You, a premium direct-to-consumer skincare line focused on a meaningful experience & quality ingredients. As an expatliving in Seoul, she discovered the world of Korean beauty & skincare. After using the productsand applying the Korean skin-first philosophy, she saw her skin & confidence transform, so in2012 she made it her mission to share her skin care expertise & a curated selection of Koreanbeauty products in the US. Despite the many industry doubters that anyone would care aboutunfamiliar online Korean beauty brands, Charlotte stayed course & co-founded Soko Glam in2012. As a result of this commitment, K-beauty grew into a $13.1 billion phenomenon thatcontinues to thrive across the globe.Additionally, Cho is the author of The Little Book of Skincare (HarperCollins) & is currentlyworking on her second book, which will focus on the Korean concept of jeong (an inspiration forThen I Met You) & our current need for richer connections in today's hurried world.In 2019, Charlotte was named Adweek's Trailblazer of the Year, WWD 40 under 40, & has beenfeatured in media outlets such as Entrepreneur, The New York Times, Allure, Harper's Bazaar,and Fast Company.
Paul Michaux, Co-founder & Vice President of Product at Prose -Paul Michaux is the Co-Founder & Vice President of Product at Prose, thedirect-to-consumer beauty brand delivering custom hair care products that aremade-to-order & address the specific needs & goals of each individual's hair andscalp. As Co-Founder & Vice President, Michaux is responsible for leading digitalproduct innovation & expansion.Prior to his role as Co-Founder & VP of Product, Michaux served as Special ProjectsManager at L'Oreal in New York City, where he was responsible for leading theimplementation of strategic digital marketing projects. Before L'Oreal, he held brandmanager positions at companies including, Christian Dior & Procter & Gamble.In 2018, Michaux was recognized as one of the winners of Forbes 30 Under 30 List. Hegraduated with two Bachelor's degrees from HEC Paris & University La Sorbonne.Michaux also holds a Master's Degree from HEC Paris & Telecom ParisTech.
Meghan Maupin, Co-founder & CEO of Atolla -Meghan has a graduate degree in Engineering & Management from MIT, & previously worked in design roles at Patagonia, The MIT Design Lab, & Formlabs. With an expertise in integrating new technology into user experience, her work includes designing an AI-powered personal assistant, & launching multiple products for mass customization in 3D printing. Meghan used this experience to launch Atolla in 2019 - a revolutionary customizable skincare company. The Atolla Skin Health System leverages machine learning algorithms & precision skin data (captured through physical skin testing tools) to create personalized & adaptable serums.
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking
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