Tanya Nam will talk about Checkout Performance at Shopify.

Checkout is the heart of e-commerce. This is where a visitor becomes a buyer, the money changes hands, & a shopping cart transforms into an order.

No wonder that optimizing the checkout experience can feel like performing heart surgery! In this talk, we will dive into the anatomy of a modern online checkout, deconstruct its key components, & uncover speed traps.

We'll talk about the philosophy behind different checkout options, & how to find a balance between allowing customization & keeping the checkout fast. We will also learn how to optimize checkout experience to increase conversion, which means - of course - making more money!

We will have food & drinks & as always, we are going to have geekaways with geeky prizes provided by our sponsors.

Agenda:

6:00PM - Arrive at the venue, meet other members

6:15PM - Event starts

6:30PM - Behind the scenes of the world's highest-converting checkout (Tanya Nam)

7:15PM - Q&A

7:45PM - "Books & Stuff" geekaways

8:00PM - Open Discussion, Networking

Make sure to fill out your legal name & bring your ID to show at security desk.

Interested in speaking at a NY Web Performance event in the future? Fill out our speaker application, or reach out to your organizers with any questions!