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With over 1.16m monthly active users, Chinese super app, WeChat, has quickly become a powerful sales channel for many businesses in China. So brands looking to expand into China need to react fast - & efficiently.
In this session we will explore:
- Why WeChat is beneficial for a marketing strategy in China
- How to build an effective content strategy on WeChat
- How to utilize WeChat analytics to fuel your strategy
- Best practices to optimize your WeChat advertising towards performance
- And more!
Key details:
Date: Thursday 24th September
Time: 10.00 - 11.00am (EDT) | 3.00 - 4.00pm (BST)
Hosted by Ada Luo, Regional Account Director
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