The road to making smart marketing & advertising decisions for your new startup starts with knowing your audience. Without truly understanding the potential audience, you may be building a business in a market so small, it's next to impossible to make real money.
Terry Rice, Digital Marketing EIR at Entrepreneur Magazine, shares how startups can define their target audience & estimate market size on various channels prior to launch. He'll outline how to have a good grasp on who you're trying to reach, where to find them, & how to measure the size.
He'll explore the various costs of customer acquisition & how to tap into, & convert, the right pool of prospects - at the right time. Terry will take us on a tour of startups that got it right, the metrics that matter, & how all of this plays out when chatting with investors.
What you'll learn:
Addressable vs non-addressable markets
Deep dive on the acronyms that matter: CLV, TAM, SAM, KPIs, etc.
When to bring in help, partners or freelancers, to better interpret audience metrics
Best practices for communicating scale & efficiency metrics to investors
Networking & drinks to follow.
Digital Marketing Expert-in-Residence at Entrepreneur Magazine & Startup Mentor
Terry helps clients identify the audiences, platforms & tactics aligned with efficiently reaching their business goals. During his career, he's consulted hundreds of companies including Walmart, Bonobos, Warby Parker, Revlon & BarkBox. In addition to working with established businesses, he also serves as a startup mentor at organizations including Techstars & the New York University Entrepreneurial Institute. Beyond that, he teaches at both New York University & General Assembly. Terry holds an MBA from the University at Buffalo with a concentration in Marketing & Management Consulting.