Key Experience Indicators score specific & actionable phenomena related to using products or services. They help make product roadmap decisions, precede & even predict business outcomes, & give insights into qualitative findings & customer anecdotes. That said, in many industries, financial services included, experiences of product users are not being measured & teams find it challenging to agree on goals, metrics, & action to be taken.|
In this talk, Tomer will offer definitions around experience measurement, touch on traps many practitioners tend to fall into, & give examples for useful experience indicators. You will learn about a framework for deciding what to measure & take away steps toward establishing an experience measurement system that goes hand in hand with a modern product management practice.
- About the Speaker -
Tomer Sharon is a leading voice on the topics of design thinking, user experience, & lean research methodology. Tomer is Managing Director, Head of User Research & Metrics at Goldman Sachs. He is the author of two books, Validating Product Ideas (2016) and, Its Our Research (2012). Previously, Tomer was Head of User Experience at WeWork & Sr. User Experience Researcher at Google Search. He has mentored organizations (large & small) on user research methodology, has given keynotes, & taught workshops in 13 countries & the UN. Tomer holds a masters degree in Human Factors in Information Design from Bentley University in Waltham, Massachusetts.