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With Joel Flory (Founder/CEO, VSCO).
Monday, September 16, 2019 at 05:30 PM   Absolutely Free
Bloomberg, 731 Lexington Ave


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Bloomberg, Cornell Tech, & Tech:NYC invite you to join us for the latest installment of the Cornell Tech @ Bloomberg Speaker Series, featuring Joel Flory, CEO & co-founder of VSCO, in conversation with Scarlet Fu of Bloomberg Television.

After a decade-long career as a professional photographer, Joel Flory launched VSCO (or Visual Supply Company) in 2011 with his co-founder Greg Lutze to serve creatives like themselves. The company's first product was a pack of photo editing presets that dramatically decreased the time users spent editing photos. In the first two days after making the product available for sale, it grossed $250,000 in revenue. A year later, VSCO launched its first mobile app, which allowed users to capture & edit images & was downloaded one million times in its first week. The potential for even greater growth through mobile precipitated VSCO's full transition to the platform.

In early 2017, VSCO introduced a paid subscription service that gives users access to all of its presets & film emulations. Rapid growth followed, with one million subscribers a little over a year later & two million by the end of 2018. Instagram users have tagged more than 200 million photos with #vscocam, but VSCO's own mobile app eschews the markers of popularity to focus on promoting creativity & inspiration. There are no comments, likes, or follower counts on VSCO, & the company has built a successful business without relying on a massive audience it could sell to advertisers.

We hope you'll join us for this conversation, in which Flory & Fu will discuss the role of creativity in VSCO's genesis & evolution, its unique position in a landscape of Snapchat filters & Instagram influencers, how the company uses artificial intelligence to identify the feelings that images evoke, why it chose to raise venture capital funding after achieving profitability, & the process of developing new digital tools that mimic analog film.

Cocktail reception begins

Doors close, conversation starts

Audience Q&A with Cornell Tech students

Networking & hors d'oeuvres to follow

PLEASE NOTE: Seating is limited & registered attendees will be seated on a first come, first served basis. Doors close promptly at the top of the hour. Individuals arriving late may be turned away from the building. No walk-ins allowed.

Joel Flory
Co-founder & CEO
Joel Flory is a co-founder & the CEO of VSCO. He & his co-founder, Greg, combined their passions for photography, design, & technology to build VSCO - a company for creators, by creators - in 2011. Prior to founding VSCO, Joel was a globally influential commercial & wedding photographer. A Bay Area native, he is deeply involved in supporting the local Oakland community.
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