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With Michael O'Brien (President , Ketchum), Frank Washkuch (Dir. News, PRWeek), David Benigson (Founder, Signal), Kelli Gail (Dir., Roku), Davitha Ghiassi (EVP Social, Red Havas), Galina Patil (VP Product & UX, BusinessWire), Kelly Harrison (Dir. Mktg, R/GA), Esther-Mireya Tejeda (SVP, Entercom).
Tuesday, October 15, 2019 at 08:00 AM   $55
The Penthouse, 85 Broad St


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We'll kick off Communications Week directly addressing our 2019 theme of Value with industry experts who will provide different perspectives on the value of PR, media & marketing.

8:00 a.m. Registration, Coffee & Networking 8:50 a.m. Opening Remarks from Tiffany Guarnaccia, CEO & Founder, Kite Hill PR & Communications Week
9:00 - 9:30 a.m. Keynote: Choose Your Own Adventure: Identifying the Right Application of PR for Your Client

The counseling process, examining & reexamining client needs to meet business objectives is something that never ends if you're doing your job right. That sort of client jiu jitsu - the act of learning & evolving at every turn - is the state of PR today, & where the true value of PR lies.
Michael O'Brien, President of Client Experience at Ketchum will take the stage for a lively Q&A on the state of the modern consultancy & why the client journey is now an amalgam of reinvention, course correction & mastering the art of poking holes in your own ideas.

9:30 - 10:30 a.m. Panel: How PR Aligns with Sales in the Modern Marketing Mix

Future-focused communicators are meeting the growing demand to leverage earned media as a part of the sales process. With earned media being a primary vehicle for demonstrating credibility & quality, what are the best practices to adopt when aligning PR efforts with sales & marketing initiatives?
Moderator: Frank Washkuch, News Director, PRWeek
Panelists include:

Sandra Fathi, President & Founder at Affect PR

David Benigson, Founder & CEO at Signal

Kelli Gail, Director of Industry Ad Communications at Roku

Davitha Ghiassi, Executive VP, Social & Integration at Red Havas

10:30 - 11:30 a.m. Panel: 2020 on the Horizon: What Are You Doing to Stay Ahead?

PR, marketing & media agencies are no longer a one-stop shop. We must constantly evolve, whether through the adoption of new technologies or leveraging new platforms for communication. Today's professionals need to be agile to be at the top of their game. Panelists will discuss why we must always have a willingness to adapt, evolve & learn from each other, including their best tips for staying ahead of the curve.
Panelists include:

Galina Patil, Vice President, Product & User Experience at BusinessWire

Jonny Bentwood, Global Head of Data & Analytics at Golin

Kelly Harrison, Associate Director of Marketing Communications at R/GA

Tara Naughton, EVP, Consumer Practice Leader at MWW

11:30 - 12:30 p.m. Panel: Winning with Audio - Bringing Sound to Your Brand

It's no secret that audio is hot right now! Podcasting, audio streaming, voice technology, smart speakers & so much more have launched the great audio renaissance, & everyone wants in. But how? How do communicators & marketers leverage the newfound buzz around audio to drive higher ROI & increase reach, value & engagement on campaigns? What are best practices for integrating audio technology in media plans & campaign ideas?
Moderator: Diana Marszalek, Sr. Reporter at The Holmes Report
Panelists include:

Esther-Mireya Tejeda, SVP, Head of Corporate Communications & PR at Entercom

Aaron Kwittken, Podcaster & CEO at KWT Global

Kelly Dillon, Podcaster + On-Air Radio Talent at

Harriet Flory, SVP Global Head of Communications at VaynerMedia

12:30 - 1:00 p.m. Working Lunch Break
1:00 - 2:00 p.m. Panel: How Non-Traditional Content Is Moving the Needle for Media Companies

In recent years, non-traditional means of PR & marketing content have come to fruition including snackable content like gifs, memes & short-form video. Media companies need to attract users & advertisers, & one way to do that is through non-traditional content. Tech & media disruptors understand this formula, & our panelists will show you how it's done.
Moderator: Max Willens, Platforms Reporter at Digiday
Panelists include:

Annie Granatstein, Head of WP Brand Studio at Washington Post

Natalie Vegel, Director of Public Relations at Giphy

Sara Reinis, Associate Director of Creative Strategy at Vox Media

Tiffanie Johnson, Director of Branded Content Product & Operations, USA TODAY

2:00 - 3:00 p.m. Panel: The Value of Experiences in a Digital World

From influencer marketing to experiential, the world of PR now encompasses much more than media relations. Many of this year's most successful PR campaigns centered around an omnichannel thought leadership & consumer engagement strategy that included live experiences.. This panel will uncover the many ways companies can drive significant traction for ROI through leveraging events & experiences to engage key audiences.
Panelists include:

Richard Black, Chief Growth Officer at Momentum

3:00 - 3:30 p.m. Closing Networking

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