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With Graham Roberts (Dir. Immersive Platforms Storytelling, NY Times), Nancy Fire (Founder, Design Works International), Tiago Estrada (Head of Customer Experience, Atmosphere Proximity), Benjamin Williams (Founder, Arsome Technology), Janet Esquirol (Creative Dir., TEDxFultonStreet).
Monday, September 16, 2019 at 06:00 PM   Absolutely Free
Betaworks Studio, 29 Little W 12th St
 
     
 
 
              

      
 
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EVENT DETAILS
Why Design is more important in an age of smartphones?



Date:Monday September 16, 2019.6 pm to 8 pm.







Location:Betaworks Studio,29 Little West Street.







Good design is more important today both online & offline due to the wide use of digital platforms as well as their distraction. This is seen from the ease of shopping on Amazon, which has pushed retailers from Walmart to Macy's to improve their online displays; the ability of Apple & Dyson to charge premium prices for their products; Hermes holding art exhibits in their physical stores to attract new, younger customers; & the increasing competition for admission to the top art & design schools.
These issues will be discussed by a Silley Circuits panel:Nancy Fire,founder of Design Works International;Tiago Estrada,head ofCustomer Experience at Atmosphere Proximity, a digital marketing company; Benjamin Williams, founder of Arsome Technology, which does digital brand promotions; & Janet Esquirol, whois creative director at TEDxFultonStreet andteaches at CUNY,as moderator.
Date:Monday September 16, 2019.6 pm to 8 pm.


Location:Betaworks Studio,29 Little West Street.















Nancy Fire,founder of Design Works International, alifestyle design studio.
She is design director of HGTV Home & Kelly Ripa Home. Nancy helps clients withmarket analysis & trend direction, digital presentations, product conception, color palettes, graphics, & textiles & product design.She has a BFA.http://www.nancyfire.com/


Tiago Estrada,head ofCustomer Experience at Atmosphere Proximity, a digital marketing company.
Tiago works on e-commerce & online campaigns forVisa, Johnson & Johnson, Teladoc & other clients.Earlier he worked in digital design atDonna Karan, Liz Claiborne & TIME & agencies servingNordstrom, Herms, Care.com, American Express & Ferrari. Tiago has aMFA from U Mass Amherst & BFA from University of Porto, Portugal.https://www.linkedin.com/in/tiagolimaestrada

Benjamin Williams,founder & CEO of Arsome Technology, which uses digital games, stories, simulation & data analysis to engage audiences.
Services include digital brand promotions using augmented reality. The start up has worked with Timex, Paramount & Dreamland Wax Museum. Earlier Benjamin was CEO of Innovative-Diffusion, a solar energy company in Africa, which he sold in 2015. He has an MS in Technology Management from NYU & an MBA from the University of Connecticut.https://arsometechs.com/solutions/brand-promotion/







Janet Esquirol, an associate professor at CUNY BMCC, works on digital & physical user interface design; also advertising, publishing & motion graphics.
She is the creative director at TEDxFultonStreet & has taught at Fashion Institute of Technology & Parsons.Janet has a BA from Connecticut College & an MFA from Parsons.https://thedesignprof.com/

 
 
 
 
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