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With Fabrizio Salzano (Product Team, Booking.com).
Saturday, December 11, 2021 at 02:30 PM   Absolutely Free   Online
 
     
 
 
              
 
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Almost anything can be subjected to A/B testing. Websites, emails, ads, & even app interfaces are frequently tested. Besides, there are tons of different variables that can be manipulated to generate variants for the test. But before you decide what to do an A/B test on, here are some things to take into account.

Main Takeaways:
- When to A/B test: based on the pyramid of evidence pick the right approach to get the "best" insights
- Choose your KPIs carefully: health, proxy, & business KPIs
- When not to A/B test: don't disrupt your customers, immoral & no-value situations

Meet the Speaker: Fabrizio Salzano

Fabrizio has been working in the travel industry for 14 years. Now he is bringing his strong user experience & technology background to the product team at Booking.com.

View Speaker's Full Profile (https://bit.ly/3AjumDC)

The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.

Get the FREE Product Book (https://prdct.school/2N303Og) & check out our curated list of free Product Management resources here (https://prdct.school/3rEXjWt)

Product School (http://bit.ly/2TqhCZ1) is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.

Disclaimer: by registering for this event I agree to receive email communications from Product School & all sponsor brands.
 
 
 
 
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