As Natural Language Understanding frameworks improve, bots are getting better at detecting & responding to user intent, expanding the use cases in which conversational automation can be applied. We are now at a point where AI-driven bots can handle scenarios across the entire customer journey, from awareness to commerce to care.
These new conversational experiences are wrapped in ML-powered, targeted display campaigns, focused on driving people into Bot channels to support everything from marketing to sales to support. In this talk, we'll host Shane Mac from Conversocial & Ryan Maynard from Chatdynamo to explore how advancements in NLU & ML are making apps & websites irrelevant, & driving brands to invest in messaging.
To mention just a few success stories:
A billion dollar jewelry brand achieved 13x ROAS (return on ad spend)
A global sneaker brand's chatbot saw 87% message open rates (4.8x higher than their current email engagement)
Talk 1 - The Dawn of Conversational AdvertisingRyan Maynard- CEO, ChatDynamoAccording to recent surveys, by 2020, 80 percent of consumer brands will have built or will build an Alexa Skill, Google Action or a chatbot for sales & marketing. The ecosystem has grown quickly, creating a rich opportunity for contextual advertising. In this discussion we'll look at examples of conversational advertising & explore how this trend could disrupt mobile app development, email marketing, & website development moving forward.Talk 2 - Adaptive Automation: Combining Bots & Humans within Conversational Customer ExperiencesShane Mac- Chief Automation Officer, ConversocialThe future isn't about downloading another app. We are moving into a world where you can do everything with a brand with simply a conversation. A conversation that remembers your preferences, learns over time, & brings people into the dialog when that human touch is needed. Shane Mac takes a look at how forward-thinking brands are building AI-fueled conversational experiences that people love using & driving real business value for businesses & consumers.
Please send us any questions for the panel to https://m.me/botsandai or at questions[-at-]botsandai.com.
6:00 PMNetworking & Food, Beer6:30 PMKickoff & Sponsors (IBM, Betaworks Studios)6:35 PMRyan Maynard - CEO, ChatDynamo - Dawn of Conversational Advertising7:05 PMShane Mac - Chief Automation Officer, Conversocial - Adaptive Automation7:30 PM Panel:Shane Mac & Ryan Maynard on conversational AI for sales & service8:15 PMExtended Q&A followed by networking
Ryan Maynard is CEO of ChatDynamo- an innovative digital marketing agency working with some of the largest brands in the world. Agency services include Google SEO management, Facebook advertising, chatbot/messaging solutions, & lead generation strategies. Prior to founding ChatDynamo, Ryan was Director of Ad Solutions at Kik where he led all new ad product development & worked closely with strategic brand & agency partners on monetizing Kik's chatbot ecosystem. Ryan has spent over 15 years in ad tech & is an expert in programmatic media buying/selling, native ad serving, chatbot distribution/monetization, data management, & yield operations.Shane Mac is the Chief Automation Officer at Conversocial, where he is responsible for leading adaptive automation innovation for automated consumer messaging experiences. Previously, Shane was the co-founder & CEO of Assist, the leading enterprise chatbot platform for messaging & voice, which was acquired by Conversocial early 2019. In that role, he developed technology that powered some of the world's largest brands like 1-800-Flowers.com, Sephora, T-Mobile, Hyatt, Fandango, & the NBA; & launched the first-ever commerce experiences on Facebook Messenger & Google Assistant.
This event is made possible with the support ofIBMandBetaworks Studios.