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Content In The Age Of Blockchain
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| With John Crain (Head of Product, Blockapps) & Laura Gargolinski (Mktg Mgr, IBM Blockchain). |
| Alley Powered By Verizon, 119 W 24th St, 2nd Fl |
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Sep 13 (Wed) , 2017 @ 06:30 PM
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FREE |
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/-73.99320221,40.74418259,13,0,0/550x200?access_token=pk.eyJ1IjoiZ2FyeXNndWlkZSIsImEiOiJjamtobmRiYmgwb3gwM3F1a2o2Mmd0YWw3In0.DinA62CR3-OKtf3axa5O7Q)
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| DETAILS |
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Content proliferates across the Internet faster than creators & advertisers can keep track of it.
How can innovative technologies like Blockchain be used to gather insights about the life cycle of content in the digital landscape?
What does this mean for purposes of atribution to owners & advertisers, understanding user behavior, & platform (or multi-platform) efficiencies?
How can Blockchain technology influence content distribuion, tracking, & our relationshps with content creators?
In partnership with Live! From Tomorrow, New Tech City & Verizon Open Innovation are proud to host John Crain (Head of Product at Blockapps) & Laura Gargolinski (Marketing Manager on the IBM Blockchain team) to answer these & more questions related to Content in the Age of Blockchain.
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