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With Bryce Coughlin (Dir. IP, Netflix), Crystal Eastman (Head of Integrated Mktg, Blackrock), Todd Grossman (CEO, Talkwalker), David Haigh (Founder, Brand Finance), Kristin Lia (Dir., Gap), Cathy Lueders (SVP, MasterCard), Jeff Peters (VP Retail, HBO), Miles Ritenour (Comms Mgr, AB InBev), Regina Thomas (Global Lead, Verizon Media).
Thursday, March 28, 2019 at 08:00 AM   Not Known
Convene, 117 W 46th St
 
     
 
 
              

            
 
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DETAILS
In the International Trademark Association's 2019 March Conference: The Business of Brands, we take the discussion beyond trademarks & focuses on brands from a business perspective. It provides a unique opportunity for both legal & business teams to enhance their brand IQ & will include many opportunities for discussion & networking. The topics to be discussed will be relevant to entrepreneurs & startups, & each panel is expected to include at least one business person to ensure that the discussion is business relevant.

We are thrilled to welcome Stuart Weitzman, renowned American fashion designer, as our featured keynote speaker, as well as C-Suite & entrepreneurial speakers during three capsule keynote sessions:

Autumn Adeigbo, Founder & CEO, Autumn Adeigbo;
Derek K. Rapp, President & CEO, JDRF; &
Nancy Jeffrey, Editorial Director, Edelman New York.

The program will also include the following topics:

Tools to enhance communications between legal & business teams
Harnessing data to effectively manage resources & budget
Effective ways to enforce your brand while the world is watching. We will discuss some successful social media enforcement routes taken by Anheuser-Busch & Netflix & how communications & legal teams successful worked together.
Dos & don'ts for a successful CSR program & how to effectively communicate a company's CSR efforts
Helpful tips to measure brand value
How to successfully engage consumers in the fight against counterfeiting
And much more!

To learn more & register, please visit www.inta.org/2019NewYork.
 
 
 
 
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