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Join SF Women In Innovation for SF Tech Week focused on brand building during the age of AI
AI is reshaping how we influence, communicate, & build trust-but who defines brand in this evolving landscape?
This panel features leading women at the intersection of brand, technology, & storytelling. Together, we will explore how to build human-first brands in an increasingly AI-saturated world. Through candid discussion & real-world insight, panelists will share strategies for standing out when everyone has access to the same tools-but not the same voice.
This event is a part of #SFTechWeek-a week of events hosted by VCs & startups to bring together the tech ecosystem. Learn more at www.tech-week.com
Key takeaways for attendees:
How to build a personal brand that stands out from AI-generated noise
Strategies to cut through content saturation with authentic storytelling
Practical AI tools that support, not replace, creative & strategic thinking
Ethical considerations & brand trust in the age of automation & deepfakes
Panel Topics
What's real, what's recycled, & what's resonating in brand building today
How to become a must-follow instead of blending in with the crowd
Tools & workflows that enhance creativity without compromising authenticity
Branding & trust in a world shaped by misinformation & automation
What to do when you notice your content is being blatantly copied
Why It Matters at SF Tech Week
SF Tech Week celebrates the convergence of innovation, technology, & culture. This panel lives at that intersection, tackling one of the most urgent challenges of our time: how to lead with credibility, visibility, & creativity in a world where AI can automate everything but connection.
Light refreshments & socializing before & after the event.
MEET THE SPEAKERS
Becca Chambers (LinkedIn) - Becca is a brand & communications strategist, podcast host, & neurodiversity advocate whose LinkedIn content reaches millions each month. Also known as "Becca from LinkedIn," she's currently CMO at Scale Venture Partners & host of the acclaimed "Under Embargo" podcast, where she delivers authentic insights on brand & communications (with a side of ADHD vulnerability).
Ashley Faus (LinkedIn) - Ashley is a marketer, writer, & speaker by day, & a singer actor, & fitness fiend by night. She leads a lifecycle marketing team at Atlassian, & her book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI" is available now!
Renee Frojo (LinkedIn) - Renee is a brand strategist, storytelling coach, & former journalist who helps founders & solo business owners build reputations people trust. Her specialty is turning raw, personal experiences into powerful brand narratives. By day, she builds story-driven brands; by night, she wrangles two kids as a single mom & dreams up her next creative retreat.
Marie Edwards (Linkedin) - Marie is a personal brand strategist who's obsessed with people & why we do what we do. My professional background is in creative direction & brand strategy working with brands like Martha Stewart & Marie Kondo. My real passion is bringing people together, building communities, & making connections whether that's in marketing or at PTA meetings.
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