The subscription business model may predominantly be known for modern software, but it is also a very powerful strategy for commerce & DTC startups. As paid acquisition becomes more competitive & more expensive, companies that have subscription revenue can find themselves in more advantageous positions than others.
To learn more about subscription DTC, join us on September 23rd as we chat with Jessica Rolph, Co-founder & CEO of Lovevery, a new toy brand created by early childhood development experts that offers curated play kits for babies & toddlers.
We're going to discuss what Jessica has learned from building a subscription DTC business, & dive into things like
How to convert purchasers to go onto a recurring plan
Ways to build a competitive moat using your subscription products
Ways you can increase your CLTV
Challenges building a subscription DTC startup