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The ETA process focuses on buying & scaling an existing business. The perspective is from the entrepreneur's point of view-how to search, evaluate, value, negotiate, transition, & grow an acquired company. But there is another major player in the game that has a major impact on achieving a successful outcome, the seller.
During this discussion, former owners & advisors will share candid stories about what it was like to sell a business from the seller's side of the table. You'll hear how they thought about timing, buyers, & offers, what motivated them, & what worried them as negotiations moved forward. Their experiences & reflections can help you better understand seller priorities & bring more nuance to how you approach your own outreach, offers, & negotiations.
Attendees will hear the seller's personal stories about their experiences when selling their business.
They will gain insights from sellers about their thoughts & feelings.
Hear from seller's about how they approached selling the business
What were their motivations & concerns as they negotiated the sale?
Featured Faculty
Jeffrey Carr, Professor of Marketing & Entrepreneurship, NYU Stern School of Business
Stephen Garrow, serial ETA practitioner & Entrepreneur in Residence, NYU Stern School of Business
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