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In an era of economic uncertainty & technological disruption, how do design studios stay resilient, relevant, & profitable? In conjunction with the NYCxDESIGN Festival, we have assembled a panel featuring three of today's foremost design leaders - Eddie Opara of Pentagram, Julia Zeltser of Hyperakt, & Peter Kang of Barrel - to take us inside their practice & discuss what it takes to run a successful studio in this moment. Each brings over 20 years of experience leading design studios, building & growing their business through shifting markets & industry disruptions.
We'll go behind the scenes of each studio to discuss how they manage the business, develop long-term strategies, navigate change, & share learnings from decades of delivering world-class work. Whether you're an independent designer, studio founder, or creative leader, the discussion will provide real-world insights, hard-earned lessons, & strategic takeaways to help you future-proof your design career.
We'll have plenty of time for Q&A, discussion & networking with design leaders.
ABOUT THE PANEL
Eddie Opara is a Partner of Pentagram, the world's largest independently-owned design studio. Eddie's work for clients including the Mellon Foundation, Nike & the Cooper Hewitt Design Museum merge strategy, design & technology to deliver groundbreaking experiences across media. He is a senior critic at the Yale University School of Art & a member of the distinguished design society Alliance Graphique Internationale.
Julia Zeltser is a Partner & the Operations & Growth Director of Hyperakt, a branding studio for nonprofits & foundations. Julia has worked with some of the world's most renowned changemakers, driven by her mission of using design to catalyze cultural change & create democratic opportunity. Founded in 2001, Hyperakt has delivered brand systems for clients including the Ford Foundation, DonorsChoose, the New York Community Trust, & Pete Buttigieg.
Peter Kang is co-founder of Barrel, an e-commerce & web development agency delivering online storefronts for clients including L'Oreal Paris, KIND Snacks, & Cabot Creamery. After growing Barrel for 18 years, Peter & co-founder Sei-Wook Kim expanded to launch Barrel Holdings, now a family of seven agencies with specializations ranging from branding to UX/UI design & development. He also runs AgencyHabits, a website that provides resources & tools for agency operators.
Moderated by Patrick Durgin-Bruce, Founder & Creative Director of Ultravirgo, a strategy & design studio that helps mission-led brands expand their impact.
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This event is made possible with the support of Squarespace Circle, the partner program for professional website creators & agencies who design online experiences for their clients.
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