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Join us for a conversation with Nandeeta Seth, Sr. Director & Head of NA Product Monetization at TikTok, as she shares how AI is reshaping the way teams go to market, from how products are packaged & priced to how narratives are crafted for trust, learning, & conversion.
As AI transforms user behavior, product teams must reimagine how they build, market, & monetize. In this session, Nandeeta Seth explores what these changes mean for go-to-market strategy, including how AI shifts the way users discover products, evaluate trust, & make purchasing decisions. With deep experience across monetization, product strategy, & platform growth, she offers practical insights for product, design, & marketing teams building in the age of AI.
Nandeeta Seth is Sr. Director, Head of North America Product Monetization at TikTok, where she leads efforts to drive value across TikTok's advertising & product ecosystem. With a career spanning product strategy, monetization, & global platform growth, she brings a unique lens on how consumer behavior is changing & how product teams can adapt. Prior to TikTok, she held leadership roles across tech & media companies, where she helped launch, scale, & monetize digital products for global audiences.
AI is rewriting the rules of go-to-market. In this conversation, Nandeeta Seth breaks down how product, design, & marketing teams can evolve their GTM playbooks to meet users where they are today, with new expectations around trust, learning, & value.
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Reimagining Product for Go-to-Market
AI is reshaping what a product is & how it's brought to market. From new user behaviors to AI-powered experiences, this segment explores how product teams can adapt GTM strategies to reflect shorter learning curves, more dynamic user journeys, & continuous iteration cycles.
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Evolving Pricing in an AI World
AI changes how users perceive value, & what they're willing to pay for. In this segment, Nandeeta unpacks emerging pricing models for AI-enabled products, including usage-based pricing, premium feature access, & dynamic value delivery.
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Storytelling as a GTM Lever
As AI becomes central to product experiences, how we communicate value needs to change. This segment focuses on storytelling as a strategic lever in GTM, helping users understand, trust, & engage with AI-powered products.
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