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With Sandia Trent (Dir. Revenue Optimization, CafeMedia), Brian White (COO, ZergNet), Wylie Brown (Head of Publisher Network, Bandsintown), Michael Lombardi (VP Publisher Sales & Strategic Supply, Taboola), Alex Baron (VP BD, Vuukle), Ashley Allen (CEO, 24/7WallSt), Michael Palka (COO, SheFinds).
Thursday, July 25, 2019 at 08:30 AM   $65
ZAG/S&W, 1633 Broadway


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How are publishers engaging with their users? That is a question that we will be discussing at the July 25th roundtable. Engagement hasgrown to become the most important currency for online publishers in the last few years. Especially after Facebook made it much harder last year for publishers to leverage their audience.
So publishers are now focused on growing & maintaining their audience as opposed to just driving traffic.Engagement means different things to different businesses. The typical KPI's for publishers include:

Average time spent
Visited pages per session
Bounce rate
Scroll depth in articles
Returning visitors
Shares in social media
Newsletter signups
Conversions to membership/subscription

User engagement is important because it's highly correlated with publishers ability to generate revenue. Whereas half-hearted users will leave your site before they have been exposed to ads or reacted to any call-to-actions, engaged users will be the ones reading your native ads, signing up for subscriptions & more.

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