Sign up for our awesome New York Tech Events weekly email newsletter.     LOCATION EVENT DETAILS How are publishers engaging with their users? That is a question that we will be discussing at the July 25th roundtable. Engagement hasgrown to become the most important currency for online publishers in the last few years. Especially after Facebook made it much harder last year for publishers to leverage their audience. So publishers are now focused on growing & maintaining their audience as opposed to just driving traffic.Engagement means different things to different businesses. The typical KPI's for publishers include: Average time spent Visited pages per session Bounce rate Scroll depth in articles Returning visitors Shares in social media Newsletter signups Conversions to membership/subscription User engagement is important because it's highly correlated with publishers ability to generate revenue. Whereas half-hearted users will leave your site before they have been exposed to ads or reacted to any call-to-actions, engaged users will be the ones reading your native ads, signing up for subscriptions & more.