Increasing your strategic impact as a product manager
Product Management Essentials is an overview course intended for confident product managers who are looking to increase their strategic skills & influence. The intention of this course is to help product managers build a strategic layer onto their core product practices, & focus on the soft skills & influencing tactics that are often needed to ensure effective product delivery. It seeks to answer the questions:
How can product managers increase organisational understanding of product practice?
What parts of their process can be used as tools for increased alignment?
How can product teams craft an evidence-driven product vision & ensure buy-in?
This course is centered on the senior product manager's role between the product team & the broader business. In order for teams to deliver effectively, they need buy-in & support from their stakeholders. You will gain an understanding of how to sharpen your product practice so that it becomes an alignment & educational tool.
What we'll cover on the day
Product Management Essentials is a full-day workshop comprised of six modules. Each module includes a lecture component on theory & practice, interspersed with up to three hands-on activities. This ensures that you have an opportunity to apply & work with concepts in a setting that will answer questions & facilitate critical thinking. The following modules will be covered:
Evaluating opportunity: Understanding how to unpack product assumptions & line up macro data to establish product viability & the foundations for product/market fit
Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem & solution
Synthesis: Distilling insights from research & how to collaborate with stakeholders to deepen user understanding & influence
Prioritisation: Covering a range of techniques & their uses for alignment at points of product development lifecycle
Stakeholder management: A deep-dive into organisational relationships & understanding how to build a communication strategy
Things to reflect on before the workshop
Before your training workshop we ask that you take some time to consider the following questions. The more time you take to consider your current situation, & the issues & challenges you face, the more you'll gain from your training:
How much effort do you feel you have invested in stakeholder relationships?
How often do you make an effort to make your process more collaborative?
How do new projects or changes to features happen at your company?
How do you currently collect evidence to support decisions?
You will leave this workshop with the skills you need in order to build a strategic layer onto your core product practices. You will understand how to evaluate a potential product idea/change for value, & how to use process as an alignment tool within your company. You'll go back to work with a firm grasp of where you should include your stakeholders as collaborators, understanding how to build effective relationships with said stakeholders, & with the ability to create a communication strategy with your organisation.
Mind the Product Trainers
Every Mind the Product trainer is a working product manager who has worked with multiple products & domains. Your trainer's product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn't go so well, & how they tried to make improvements. Our trainers' main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.
About Your Trainers
Stephanie Musat, Senior Product Manager
Stephanie Musat is a senior product manager for Refinery29.com & a product vet in the media industry. For the past seven years, she's worked with various publishers, optimizing user workflows & platform scalability. As the industry has moved toward a distributed model, she's consulted publishers on how to pivot their business models to be viable in a changing media landscape.
Stephanie is based in New York with a very large shoe collection & a very, very small closet.
Cassidy Fein, Product Manager
Cassidy is a Senior PM at Echo360, a lecture capture & behavioral analytics platform for higher learning institutions & continuing education. She cut her teeth growing into a PM position as employee #7 of a future 250+ global content marketing B2B platform. With over 7 years in product management, she loves making things users love & shaming products that succumb to dark patterns.
Cassidy is based in Wilmington, NC but her second home is a plane. She regularly works out of Echo's London, Perth, DC, & NYC offices.
Registration will begin at 9.00
Class will start at 9.30 sharp & end at 17.00
We'll also provide a light breakfast, buffet lunch, & plenty of tea & coffee to fuel you through the day.
Frequently Asked Questions
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