Bloomberg, Cornell Tech, & Tech:NYC invite you to join us for the latest installment of the Cornell Tech @ Bloomberg series, featuring Rob Wiesenthal, co-founder & CEO of BLADE, in conversation with Scarlet Fu of Bloomberg Television.
Over the past decade, consumer access to transportation has become digital, mobile, & on-demand. Cars, shuttles, bicycles, & scooters can all be booked or rented simply by tapping on a screen. New York City-based BLADE takes this transformation of transit to new heights, literally, providing helicopter, private jet, & seaplane rides that anyone can easily book on their smartphone.
Founded by Wiesenthal & Steve Martocci in 2014, BLADE offers a regular schedule of flights, as well as the option for customers to charter their own on-demand flights to anywhere. Best-known locally for its service from Manhattan to New York City-area airports & the Hamptons, BLADE can reduce travel times from hours to minutes. In addition to airport trips & transfers, it now operates regular routes in several major cities around the country, serving destinations that range from weekend getaways & weddings to sporting events & music festivals. And, with the planned launch of BLADE India in April, it will expand internationally for the first time.
We hope you'll join us for this conversation, in which Wiesenthal & Fu will discuss his vision for BLADE's future, how it has expanded the market for private flights, its plans to make urban air mobility a mass-market product, & also why a company known for helicopters & private jets offers its employees free electric scooters.
Cocktail reception begins
Doors close, conversation starts
Audience Q&A with Cornell Tech students
Networking & hors d'oeuvres to follow
PLEASE NOTE: Seating is limited & registered attendees will be seated on a first come, first served basis. Doors close promptly at the top of the hour. Individuals arriving late may be turned away from the building. No walk-ins allowed.
Rob Wiesenthal is the co-founder & CEO of BLADE, a digitally powered-aviation company & the largest arranger of helicopter flights for civilian travel in the United States.
Wiesenthal incubated BLADE in early 2014. Since then, BLADE has become the most internationally-recognized brand in helicopter transport to city centers & has proven to grow the size of the short distance aviation market in the areas in which it operates. Over 75% of BLADE's first-time helicopter passengers have never flown in a helicopter before flying BLADE.
Prior to launching BLADE, until June 2012 Wiesenthal held positions as Executive Vice president & Chief Financial Officer of Sony Corporation of America, Executive Vice President, Chief Strategy Officer, Sony Entertainment, & Group Executive, Sony Corporation, leading corporate development, & mergers & acquisitions. From 2012 to June 2015, Wiesenthal served as Chief Operating Officer of Warner Music Group.